Strategic Content Lifecycle Lead

Laserfiche; United States; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

15 Days Vacation

3 Floating Holidays

2 Paid Volunteer Days

9 Paid Holidays

Hybrid Work Environment

Free Parking: EV charging

401k matching

Medical options (HMO/PPO)

Job summary

Laserfiche is seeking a Content Lifecycle Strategist to own planning, development, and optimization of content across the customer journey. This role blends strategic thinking with hands‑on execution to drive brand awareness, demand generation, and engagement.

You will partner with Product Marketing, Communications, Web Development, Sales Operations, Engineering, Events, and Partner Marketing to ensure consistent brand voice and storytelling across channels.

Qualifications

• 5-8 years of experience in content marketing, editorial strategy, or related roles.
• Bachelor’s degree in marketing, Business, or related field.
• Proven experience developing and executing content strategies for B2B, SaaS, or technology‑driven organizations.
• Strong understanding of the full content lifecycle and customer journey.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Experience collaborating cross‑functionally with marketing, sales, and product teams.
• Data‑driven mindset with the ability to translate insights into actionable improvements.
• Familiarity with SEO best practices, content analytics tools, and marketing automation platforms.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business objectives and go‑to‑market priorities.
• Own and manage the editorial calendar across blogs, ebooks, case studies, whitepapers, webinars, email campaigns, and website content.
• Collaborate with Product Marketing, Demand Generation, Sales, and Customer teams to create high‑impact, audience‑centric content.
• Translate complex product, technical, and industry concepts into clear, compelling narratives for multiple personas and funnel stages.
• Conduct audience research, competitive analysis, and SEO keyword research to inform content direction and prioritization.
• Measure and optimize content performance using analytics, including engagement, conversion, and pipeline impact.
• Manage content production workflows, working with internal contributors and external freelancers or agencies.

Skills

Content marketing

Editorial strategy

B2B

SaaS

SEO

Analytics

Cross-functional collaboration

Writing

Education

Bachelor's degree in marketing or related field

Tools

Marketing automation platforms

Content analytics tools

SEO tools

Job description

Laserfiche is seeking a Content Lifecycle Strategist to own planning, development, and optimization of content across the customer journey. This role blends strategic thinking with hands‑on execution to drive brand awareness, demand generation, and engagement.

You will partner with Product Marketing, Communications, Web Development, Sales Operations, Engineering, Events, and Partner Marketing to ensure consistent brand voice and storytelling across channels.