Content Lifecycle Strategist

Laserfiche; Long Beach (CA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Vacation time

Floating holidays

Volunteer days

Paid holidays

Hybrid work environment

Free parking

401(k) match

Medical options

Job summary

Laserfiche is seeking a Content Lifecycle Strategist to own planning, development, and optimization of content that drives brand awareness, demand generation, and customer engagement. You will partner with Product Marketing, Communications, Web Development, and Sales Operations to ensure a consistent brand voice across channels.

You will translate complex product concepts into compelling narratives for multiple personas, conduct audience and SEO research, and manage editorial workflows from

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5-8 years of experience in content marketing or editorial strategy.
• Experience developing content strategies for B2B SaaS or technology organizations.
• Ability to translate product concepts into clear narratives.
• Strong writing, editing, and storytelling with attention to detail.
• Experience collaborating cross-functionally with marketing, sales, and product teams.
• Data-driven with the ability to translate insights into improvements.
• Familiarity with SEO, content analytics tools, and marketing automation.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with objectives and GTM priorities.
• Own and manage editorial calendar across blogs, ebooks, case studies, whitepapers, webinars, emails, and site content.
• Collaborate with Product Marketing, Demand Gen, Sales, and Customer teams to create high-impact content.
• Translate complex product concepts into clear narratives for multiple personas and funnel stages.
• Conduct audience research, competitive analysis, and SEO keyword research to inform content direction.
• Measure content performance using analytics: engagement, conversions, pipeline impact.
• Manage content production workflows with internal contributors and external freelancers.

Skills

Content marketing

Editorial strategy

B2B SaaS

SEO

Analytics

Cross-functional collaboration

Strong writing

Education

Bachelor's degree in Marketing/Business

Tools

SEO tools

Analytics tools

Marketing automation

Job description

Laserfiche is a leading document management and process automation platform that helps organizations transform how they manage information and work smarter. Trusted by thousands of organizations worldwide, we empower teams to securely capture, manage, and optimize content across its entire lifecycle.

We are hiring an integral Content Lifecycle Strategist to own the planning, development, and optimization of content that drives brand awareness, demand generation, and customer engagement and retention. This role blends strategic thinking with hands-on execution, ensuring content supports the full customer journey—from capture to conversion and long-term retention.

You will partner closely with stakeholders across Product Marketing, Communications and Creative, Web Development, Sales Operations, Engineering, Events, and Partner Marketing to deliver consistent brand voice, messaging, and storytelling across all channels.

Location:

• Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA
• Remote work from home on Mondays and Fridays

About the Role - Key Responsibilities:

• Develop and execute a comprehensive content strategy aligned with business objectives and go-to-market priorities
• Own and manage the editorial calendar across blogs, ebooks, case studies, whitepapers, webinars, email campaigns, and website content
• Collaborate with Product Marketing, Demand Generation, Sales, and Customer teams to create high-impact, audience-centric content
• Translate complex product, technical, and industry concepts into clear, compelling narratives for multiple personas and funnel stages
• Conduct audience research, competitive analysis, and SEO keyword research to inform content direction and prioritization
• Measure and optimize content performance using analytics, including engagement, conversion, and pipeline impact
• Manage content production workflows, working with internal contributors and external freelancers or agencies

About You - Essential Qualifications:

• 5-8 years of experience in content marketing, editorial strategy, or related roles
• Bachelor’s degree in marketing, Business, or related field.
• Proven experience developing and executing content strategies for B2B, SaaS, or technology-driven organizations
• Strong understanding of the full content lifecycle and customer journey
• Exceptional writing, editing, and storytelling skills with a keen eye for detail
• Experience collaborating cross-functionally with marketing, sales, and product teams
• Data-driven mindset with the ability to translate insights into actionable improvements
• Familiarity with SEO best practices, content analytics tools, and marketing automation platforms

The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills and years of experience among other factors.

• $70,000 - $90,000 per year

Perks & Benefits at a Glance

• Generous time off:
  • 15 Days of Vacation
  • 3 Floating Holidays
  • 2 Paid Volunteer Days
  • 9 Paid Holidays
• Hybrid Work Environment
• Free Parking: covered and EV charging stations
• Various 401 (k) Investment Options and Generous Company Match
• HMO and PPO Medical Care Options

Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship. We are unable to sponsor new employment visas, or take over sponsorship of existing employment visas, at this time.

About Us

Laserfiche is a global leader in intelligent document management and business process automation, dedicated to helping organizations drive digital transformation. Headquartered in Long Beach, California, Laserfiche empowers businesses of all sizes—from dynamic startups to Fortune 500 enterprises—to accelerate productivity, improve collaboration, and deliver exceptional customer experiences.

Through scalable workflows, customizable digital forms, and AI-powered automation, the Laserfiche platform enables teams to simplify complex processes and operate with greater efficiency. Our no-code solutions empower employees to innovate, adapt quickly, and make data-driven decisions that move their organizations forward.

With a strong global presence and offices across North America, Europe, and Asia, Laserfiche is recognized for its commitment to innovation, quality, and customer success. Our people-first culture fosters professional growth, continuous learning, and collaboration—making Laserfiche a place where talented individuals can shape the future of digital enterprise technology.

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. Laserfiche provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Talent Acquisition at https://www.laserfiche.com/contact/ or 562-988-1688. #LI-Hybrid