Strategic Content Lifecycle Lead (Hybrid/Remote)

Laserfiche; Long Beach (CA); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Vacation time

Floating holidays

Volunteer days

Paid holidays

Hybrid work environment

Free parking

401(k) match

Medical options

Job summary

Laserfiche is seeking a Content Lifecycle Strategist to own planning, development, and optimization of content that drives brand awareness, demand generation, and customer engagement. You will partner with Product Marketing, Communications, Web Development, and Sales Operations to ensure a consistent brand voice across channels.

You will translate complex product concepts into compelling narratives for multiple personas, conduct audience and SEO research, and manage editorial workflows from

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5-8 years of experience in content marketing or editorial strategy.
• Experience developing content strategies for B2B SaaS or technology organizations.
• Ability to translate product concepts into clear narratives.
• Strong writing, editing, and storytelling with attention to detail.
• Experience collaborating cross-functionally with marketing, sales, and product teams.
• Data-driven with the ability to translate insights into improvements.
• Familiarity with SEO, content analytics tools, and marketing automation.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with objectives and GTM priorities.
• Own and manage editorial calendar across blogs, ebooks, case studies, whitepapers, webinars, emails, and site content.
• Collaborate with Product Marketing, Demand Gen, Sales, and Customer teams to create high-impact content.
• Translate complex product concepts into clear narratives for multiple personas and funnel stages.
• Conduct audience research, competitive analysis, and SEO keyword research to inform content direction.
• Measure content performance using analytics: engagement, conversions, pipeline impact.
• Manage content production workflows with internal contributors and external freelancers.

Skills

Content marketing

Editorial strategy

B2B SaaS

SEO

Analytics

Cross-functional collaboration

Strong writing

Education

Bachelor's degree in Marketing/Business

Tools

SEO tools

Analytics tools

Marketing automation

Job description

Laserfiche is seeking a Content Lifecycle Strategist to own planning, development, and optimization of content that drives brand awareness, demand generation, and customer engagement. You will partner with Product Marketing, Communications, Web Development, and Sales Operations to ensure a consistent brand voice across channels.

You will translate complex product concepts into compelling narratives for multiple personas, conduct audience and SEO research, and manage editorial workflows from