Digital Content Strategy Lead & Optimization Architect

GRP SCAN Group; City of Long Beach (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

SCAN is seeking a Digital Content Strategy & Optimization Lead to own SCAN's content roadmap and publishing practices. You will shape content direction across Digital Product, UX, Marketing, Sales, Analytics, Customer Experience, Compliance, Operations, and Technology, driving clarity, engagement, conversion, education, and self-service outcomes.

You will combine strategic leadership with hands-on writing, editing, page production, and publishing to deliver high-caliber digital experiences for

Responsibilities

• Own and maintain the enterprise digital content optimization roadmap, including priorities, sequencing, stakeholder alignment, and measurable outcomes across the digital content portfolio.
• Identify cross-enterprise opportunities to improve digital journeys through stronger messaging, content structure, page design, calls to action, personalization, and publishing practices.
• Translate enterprise priorities, audience needs, Voice of the Customer insights, business goals, and performance data into strategic content recommendations and prioritized action plans.
• Advise senior leaders and cross-functional partners on content direction, tradeoffs, risks, and opportunities for high-visibility digital initiatives.
• Define, track, and be accountable for portfolio-level success measures for major content initiatives, using performance insights to influence ongoing investment, prioritization, and optimization decisions.
• Serve as an additional senior writer, editor, content producer, and publisher for SCAN's most important prospect- and member-facing digital experiences.
• Create, edit, optimize, produce, and publish clear, persuasive, accessible, accurate, and audience-centered digital content across prospect, member, broker, provider, employer, and partner experiences.
• Lead content development and page production for high-priority enterprise initiatives, product and benefit launches, regulatory changes, campaigns, digital transformations, and time-sensitive business needs.
• Craft conversion-focused headlines, body copy, calls to action, educational content, transactional guidance, and journey messaging appropriate to each audience and stage of the experience.
• Ensure pages are well designed in partnership with UX and Creative, carefully produced, quality assured, compliant, and published on schedule.
• Serve as the final escalation authority for complex, sensitive, regulated, executive-visible, or high-impact digital content when alignment, quality timing, compliance, or business outcomes are at stake.

Job description

SCAN is seeking a Digital Content Strategy & Optimization Lead to own SCAN's content roadmap and publishing practices. You will shape content direction across Digital Product, UX, Marketing, Sales, Analytics, Customer Experience, Compliance, Operations, and Technology, driving clarity, engagement, conversion, education, and self-service outcomes.

You will combine strategic leadership with hands-on writing, editing, page production, and publishing to deliver high-caliber digital experiences for