Enterprise Digital Content Strategy Lead | Conversion & UX

SCAN Group; Long Beach (CA); On-site; USD 92,000 - 140,000; Full time

Benefits offered by this job

Base salary

Onsite work

Annual bonus

Wellness program

PTO

Holidays

401(k)

Tuition reimbursement

Job summary

SCAN Group is seeking a Digital Content Strategy & Optimization Lead to own SCAN's content roadmap, high-visibility publishing, and conversion-focused experiences for prospects and members.

You will partner across Digital Product, UX, Marketing, Analytics, Compliance, and Technology to translate objectives into crafted content, define standards, and drive measurable portfolio outcomes. With 8+ years in digital content strategy, you’ll shape governance and publishing workflows.

Qualifications

• Bachelor's Degree or equivalent in Marketing, Communications, Journalism, English, Digital Media, UX or a related field.
• 8+ years of progressive experience in digital content strategy, digital writing, UX writing, web production, publishing, content optimization, digital marketing, or related discipline.
• Demonstrated experience leading content strategy and delivery for complex, high-visibility, cross-functional initiatives.
• Experience with enterprise content management systems and complex content workflows.

Responsibilities

• Own and lead the enterprise digital content optimization roadmap with measurable outcomes.
• Create persuasive, accessible content across prospect and member experiences.
• Lead content development for high-priority enterprise initiatives and launches.
• Ensure pages are well designed, compliant, and published on schedule.
• Serve as final escalation authority for complex, sensitive, or high-impact content.

Skills

Content strategy

Editing

Publishing

UX writing

SEO

Analytics

Leadership

Cross-functional

Education

Bachelor's Degree or equivalent

Tools

Sitecore XM Cloud

Job description

SCAN Group is seeking a Digital Content Strategy & Optimization Lead to own SCAN's content roadmap, high-visibility publishing, and conversion-focused experiences for prospects and members.

You will partner across Digital Product, UX, Marketing, Analytics, Compliance, and Technology to translate objectives into crafted content, define standards, and drive measurable portfolio outcomes. With 8+ years in digital content strategy, you’ll shape governance and publishing workflows.