Strategic Communications Lead, Host & Community Growth

Airbnb; San Francisco (CA); On-site; USD 196,000 - 245,000; Full time

Job summary

Airbnb is seeking a senior marketer/communicator with a blend of strategic communications and product marketing expertise. The ideal candidate collaborates with technical and creative teams, writes compelling narratives, and uses AI tools daily to accelerate briefs, drafts, and sentiment analysis.

The role combines product marketing and communications to drive adoption, foster host success, and build trust in Airbnb as hosts’ platform of choice. A passion for Airbnb’s mission is essential.

Qualifications

• Must have extensive marketing/communications experience at a tech company or startup.
• Ability to translate complex product features into clear narratives.
• Portfolio or writing samples to demonstrate editorial acumen.
• Proven ability to lead initiatives across a matrixed org.

Responsibilities

• Own positioning and launch communications for new features and updates.
• Set engagement goals and develop KPI frameworks with data teams.
• Draft messaging and oversee campaign execution across channels.
• Identify key audiences and build strategic plans.
• Collaborate with channel owners to define editorial approach.
• Develop proactive and reactive communications plans.
• Report on reach, engagement, and business metrics; manage sentiment dashboards.
• Lead cross-functional collaboration between product design, content, and marketing.

Skills

12+ years marketing

Top-notch writing

Messaging & positioning

Cross-functional leadership

AI fluency

Community focus

Job description

Airbnb is seeking a senior marketer/communicator with a blend of strategic communications and product marketing expertise. The ideal candidate collaborates with technical and creative teams, writes compelling narratives, and uses AI tools daily to accelerate briefs, drafts, and sentiment analysis.

The role combines product marketing and communications to drive adoption, foster host success, and build trust in Airbnb as hosts’ platform of choice. A passion for Airbnb’s mission is essential.