Strategic Channel Marketing Manager

Medium; Brisbane (CA); On-site; USD 120,000 - 135,000; Full time

Job summary

Avive seeks a Product Marketing Manager, Channel & Strategic Partnerships, to translate internal positioning into partner-ready narratives and enablement. You’ll align with Sales, Product, and Success teams to drive co-branded assets that energize partner-led pipelines across national distribution, retail, and training programs.

You will craft messaging for Connect AED, REALConnect, and 4 Minute Community, tailoring it to various partner audiences while maintaining brand voice and market

Qualifications

• 3 to 5 years of product marketing, partner marketing, content marketing, or related go-to-market experience in B2B, ideally in public safety, medtech, digital health, govtech, or another complex or regulated space.
• A strong storyteller who can translate dense material into clear, human, and persuasive messaging for diverse partner audiences.
• Experience building messaging, positioning, and enablement that sales teams actually use and partnering with internal and external teams.
• Comfortable owning both strategy and execution across multi-channel GTM plans and deliverables.
• Analytical and curious, using customer interviews, win/loss, and performance data to sharpen positioning.
• Organized and cross-functional, coordinating launches, content, and enablement across Product, Sales, Demand Gen, Creative, and partners.
• Mission-driven, collaborative, and scrappy, aimed at saving lives and driving impact.

Responsibilities

• Translate internal vision, positioning, and GTM strategy into partner-ready narratives and enablement for channel and strategic partners.
• Position Avive’s portfolio (Connect AED, REALConnect, and 4 Minute Community) through partners, tailoring messages to each audience.
• Create co-branded partner enablement materials: decks, one-pagers, battlecards, guides, scripts, and training content.
• Equip partner sales and training teams with messaging that fits buyers like business owners or public safety leaders.
• Develop competitive narratives for partner contexts, contrasting Avive with competitors.
• Operationalize the Proof Point Playbook for channel partnerships with deployable proof points and data.
• Serve as the marketing liaison between Avive and partners’ marketing and sales organizations for consistency.
• Collaborate with Product, Customer Success, and field GMMs to align partner journeys with direct motion values.
• Coordinate with internal teams to ensure launches move across product, sales, and creative.
• Track partner content and launch performance against pipeline goals and North Star metrics.

Skills

Storytelling

Messaging & enablement

Go-to-market strategy

Partner marketing

Cross-functional collaboration

Analytical

Tools

CRM software

Sales enablement tools

Job description

Avive seeks a Product Marketing Manager, Channel & Strategic Partnerships, to translate internal positioning into partner-ready narratives and enablement. You’ll align with Sales, Product, and Success teams to drive co-branded assets that energize partner-led pipelines across national distribution, retail, and training programs.

You will craft messaging for Connect AED, REALConnect, and 4 Minute Community, tailoring it to various partner audiences while maintaining brand voice and market