Product Marketing Manager — Connected AED Solutions

Avive; Brisbane (CA); In loco; USD 130.000 - 145.000; Tempo pieno

Descrizione del lavoro

Avive is seeking a Product Marketing Manager to own how the Connect AED, REALConnect platform, and 4 Minute Community are positioned and sold. You’ll bridge product, sales, and marketing to craft messaging and enablement that wins modern enterprise and public-safety deals.

You will translate complex clinical and technological content into compelling narratives, build launch playbooks, and equip field teams with tools for first calls, demos, and competitive deals.

Competenze

• 5–10 years of product marketing, partner marketing, content marketing, or related go-to-market experience in B2B.
• Strong storytelling ability to translate dense material into clear, human messaging.
• Experience building messaging, positioning, and enablement used by sales teams.
• Experience owning strategy and execution across multi-channel GTM programs.
• Analytical use of interviews, win/loss, and performance data to sharpen positioning.

Mansioni

• Own how the Avive portfolio is positioned for direct buyers (fire chiefs, school officials, facilities directors).
• Define messaging architecture and value propositions by audience.
• Equip direct sellers with tools and messaging for enterprise markets.
• Build enablement assets: decks, one-pagers, battlecards, scripts, and training content.
• Lead end-to-end product launches: positioning, narrative, readiness, training, and assets.
• Develop a competitive narrative against peers and connected products.
• Operationalize the Proof Point Playbook with extractables and field-ready materials.
• Set source material for channel messaging and partner-aligned assets.
• Collaborate with Product, Customer Success, and field teams to align the customer journey.
• Capture customer voice through interviews and real-world win/loss insights.
• Track launch performance and tie outputs to marketing pipeline goals.

Conoscenze

Product marketing

Storytelling

Messaging

Enablement

Cross-functional collaboration

Sales enablement

Strategic thinking

Analytical

Public safety/medtech knowledge

Descrizione del lavoro

Avive is seeking a Product Marketing Manager to own how the Connect AED, REALConnect platform, and 4 Minute Community are positioned and sold. You’ll bridge product, sales, and marketing to craft messaging and enablement that wins modern enterprise and public-safety deals.

You will translate complex clinical and technological content into compelling narratives, build launch playbooks, and equip field teams with tools for first calls, demos, and competitive deals.