Strategic Campaign Marketing Manager

WOW! Internet, Cable & Phone; Denver (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

WOW! Internet, Cable & Phone is seeking a Marketing Campaign Manager to drive customer acquisition, lifecycle marketing, retention, and growth for WOW! Business Services.

You’ll partner with Sales, Product, and Support to translate objectives into targeted, measurable programs that accelerate revenue and strengthen the WOW! brand. If you thrive at the intersection of strategy, execution, and data-driven optimization, this role offers a results-oriented environment with cross-channel campaigns,

Qualifications

• 5+ years of experience in customer marketing, integrated marketing, or campaign management.
• Experience working with creative teams and/or agencies.
• Strong project management skills with ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational abilities.
• Experience in telecom, broadband, or consumer services a plus.

Responsibilities

• Develop and execute integrated acquisition, nurture, retention, and upsell campaigns across multiple channels.
• Develop campaign strategies that align marketing activity with sales objectives, revenue goals, and overall business priorities.
• Partner with external agencies and vendors to develop and execute targeted mail, email, and other marketing campaigns.
• Develop customer segmentation strategies to deliver more relevant communications.
• Manage campaign timelines, deliverables, creative development, approvals, and execution to ensure programs launch accurately and on schedule.
• Continuously evaluate campaign performance and optimize programs to improve conversion, engagement, and revenue.
• Serve as the primary marketing owner for customer lifecycle communications, onboarding, engagement, retention, and upgrade initiatives.
• Develop programs designed to strengthen customer loyalty, reduce churn, increase product adoption, and maximize customer lifetime value.
• Identify opportunities to promote relevant products, services, upgrades, and additional solutions to existing customers.
• Develop automated customer journeys and workflows that deliver the right message to the right customer at the right time.
• Partner with Product, Sales, Customer Support, and other teams to identify customer needs, address pain points, and improve the overall customer experience.
• Use customer feedback and business insights to continually improve lifecycle marketing strategies.
• Analyze campaign data and develop performance reporting.
• Quantify the impact of marketing programs on customer acquisition, retention, revenue, and customer lifetime value.
• Use data and customer insights to continually refine targeting, messaging, channels, and campaign strategies.
• Establish and monitor key performance indicators to measure the effectiveness of marketing initiatives.
• Perform other duties as assigned.

Skills

Campaign management

Marketing strategy

Project management

Cross-functional collaboration

Data analysis

Job description

WOW! Internet, Cable & Phone is seeking a Marketing Campaign Manager to drive customer acquisition, lifecycle marketing, retention, and growth for WOW! Business Services.

You’ll partner with Sales, Product, and Support to translate objectives into targeted, measurable programs that accelerate revenue and strengthen the WOW! brand. If you thrive at the intersection of strategy, execution, and data-driven optimization, this role offers a results-oriented environment with cross-channel campaigns,