Lifecycle Campaigns Lead for Growth & Retention

WOW!; Denver (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

WOW! is seeking a Marketing Campaign Manager to drive customer acquisition, lifecycle marketing, retention, and growth initiatives. You will partner with Sales, Product, and Support to translate objectives into targeted programs that accelerate revenue and strengthen the WOW! Business brand.

You will lead cross-channel campaigns, develop segmentation, and optimize programs to boost conversion and customer lifetime value across the customer journey.

Qualifications

• 5+ years of experience in customer marketing, integrated marketing, or campaign management.
• Experience working with creative teams and/or agencies.
• Strong project management skills with ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational abilities.
• Experience in telecom, broadband, or consumer services a plus.

Responsibilities

• Develop and execute integrated acquisition, nurture, retention, and upsell campaigns across multiple channels.
• Develop campaign strategies that align marketing activity with sales objectives, revenue goals, and priorities.
• Partner with agencies and vendors to implement direct mail, email, and other campaigns.
• Create customer segmentation strategies for relevant, personalized communications.
• Manage timelines, deliverables, creative development, approvals, and execution.
• Continuously evaluate performance and optimize programs to improve conversion and revenue.
• Own customer lifecycle communications, onboarding, engagement, retention, and upgrades.
• Identify opportunities to promote products and maximize customer lifetime value.
• Develop automated customer journeys and workflows for timely messaging.
• Collaborate with Product, Sales, Customer Support to address needs and improve experience.
• Use feedback and insights to refine targeting, messaging, and channels.
• Establish KPIs and report campaign results and impact to stakeholders.
• Support demand generation and provide tools to assist sales growth.

Skills

Campaign management

Integrated marketing

Customer marketing

Cross-functional collaboration

Project management

Excellent communication

Data-driven optimization

Agency collaboration

Telecom/broadband experience

Job description

WOW! is seeking a Marketing Campaign Manager to drive customer acquisition, lifecycle marketing, retention, and growth initiatives. You will partner with Sales, Product, and Support to translate objectives into targeted programs that accelerate revenue and strengthen the WOW! Business brand.

You will lead cross-channel campaigns, develop segmentation, and optimize programs to boost conversion and customer lifetime value across the customer journey.