Campaign Marketing Manager

Wideopenwest Networks, LLC; Denver (CO); On-site; USD 90,000 - 120,000; Full time

Job summary

WOW! Business Services is seeking a Marketing Campaign Manager to drive customer acquisition, lifecycle marketing, retention, and growth initiatives. You will partner with Sales, Product, and Support to translate objectives into targeted programs that accelerate revenue and strengthen the WOW!

brand. The role requires strategic thinking, cross-functional collaboration, and measurable results across multi-channel campaigns.

Qualifications

• 5+ years of experience in customer marketing, integrated marketing, or campaign management.
• Experience working with creative teams and/or agencies.
• Strong project management skills with ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational abilities.
• Experience in telecom, broadband, or consumer services a plus.

Responsibilities

• Develop and execute integrated acquisition, nurture, retention, and upsell campaigns across multiple channels.
• Align campaign strategy with sales objectives, revenue goals, and business priorities.
• Partner with agencies/vendors to create targeted direct mail, email, and other campaigns.
• Create customer segmentation strategies for personalized communications.
• Manage timelines, deliverables, creative development, approvals, and execution.
• Continuously evaluate performance and optimize campaigns to improve conversion and revenue.
• Serve as the marketing owner for lifecycle communications (onboarding, engagement, retention, upgrade).
• Develop programs to strengthen loyalty, reduce churn, and maximize customer lifetime value.
• Identify opportunities to promote relevant products and services to existing customers.
• Develop automated customer journeys and workflows for timely messaging.
• Collaborate with Product, Sales, and Support to improve customer experience.

Skills

Customer marketing

Integrated marketing

Campaign management

Project management

Communication

Detail orientation

Job description

The Opportunity

The Marketing Campaign Manager plays a key role in driving customer acquisition, lifecycle marketing, retention, and growth initiatives for WOW! Business Services. This role serves as a strategic marketing partner to Sales, Product, Customer Support, and other internal teams, translating business objectives and customer insights into targeted, measurable marketing programs that accelerate revenue and strengthen the WOW! Business brand. If you're a marketer who thrives at the intersection of strategy, execution, customer engagement, and measurable results, this is an opportunity to make a meaningful impact.

What You'll Do

Campaign Strategy & Execution

• Develop and execute integrated acquisition, nurture, retention, and upsell campaigns across multiple channels.
• Develop campaign strategies that align marketing activity with sales objectives, revenue goals, and overall business priorities.
• Partner with external agencies and vendors to develop and execute targeted direct mail, email, and other marketing campaigns.
• Develop customer segmentation strategies to deliver more relevant and personalized communications.
• Manage campaign timelines, deliverables, creative development, approvals, and execution to ensure programs launch accurately and on schedule.
• Continuously evaluate campaign performance and optimize programs to improve conversion, engagement, and revenue.

Customer Lifecycle, Retention & Growth

• Serve as the primary marketing owner for customer lifecycle communications, including onboarding, engagement, retention, and upgrade initiatives.
• Develop programs designed to strengthen customer loyalty, reduce churn, increase product adoption, and maximize customer lifetime value.
• Identify opportunities to promote relevant products, services, upgrades, and additional solutions to existing customers.
• Develop automated customer journeys and workflows that deliver the right message to the right customer at the right time.
• Partner with Product, Sales, Customer Support, and other teams to identify customer needs, address pain points, and improve the overall customer experience.
• Use customer feedback and business insights to continuously improve lifecycle marketing strategies.

Demand Generation & Sales Enablement

• Assist with demand generation programs that create awareness, generate qualified leads, and support sales growth.
• Maintain and evolve acquisition and nurture email programs to improve engagement and conversion.
• Support multiple sales channels by providing targeted campaigns, content, and tools that help sales teams convert prospects and grow existing accounts.
• Partner with Sales leadership to identify opportunities for joint business planning and integrated marketing initiatives.

Data, Analytics & Optimization

• Analyze campaign and customer data to identify trends, opportunities, and areas for improvement.
• Develop performance reporting and clearly communicate campaign results, business impact, and recommendations to stakeholders.
• Quantify the impact of marketing programs on customer acquisition, retention, revenue, and customer lifetime value.
• Use data and customer insights to continually refine targeting, messaging, channels, and campaign strategies.
• Establish and monitor key performance indicators to measure the effectiveness of marketing initiatives.
• Perform other duties as assigned.

What We're Looking For

Minimum Required Education & Experience

• 5+ years of experience in customer marketing, integrated marketing, or campaign management.
• Experience working with creative teams and/or agencies.
• Strong project management skills with ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational abilities.
• Experience in telecom, broadband, or consumer services a plus.

Skills & Abilities to Be Successful

We're looking for someone who can consistently deliver:

• Seamless execution of marketing campaigns
• Consistent brand representation across channels
• On-time, on-budget production delivery
• Strong cross-functional collaboration
• High-quality messaging output aligned to brand standards

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. regularly required to talk and hear required to use hands to type, handle objects and paperwork required to use close vision and be able to focus Some travel may be required

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran

WOW! is one of the nation's largest Internet, cable, and phone providers. While we've grown a lot since we started, in the last 20 years we haven't forgotten our roots. WOW! has a deep, rich heritage of delivering the best experiences to our customers and we've worked hard to keep it that way. WOW!ing our customers is in our DNA. We are committed to putting our customers and team members first. So what does that mean for the people who come to work with us? It means you can make a difference while you grow your career at WOW!. When you join WOW!, you're joining a team that strives to delight our customers in everything we do; that goes the extra mile for those we serve. We're for being different - in a good way. Whether it's through showing respect, making things easy, or providing pleasant surprises, we're for building a culture that WOW! employees and customers truly love. We'd love for you to be a part of our team. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please e-mail [e-mail]