Channel Sales Manager

Wideopenwest Michigan, LLC; Madison Heights (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

WOW! is seeking a Channel Sales Manager in Michigan to build and expand relationships with partners, consultants, and system integrators, driving revenue and market presence.

You will own a portfolio of strategic partners, lead joint go-to-market initiatives, and apply consultative selling to deliver measurable outcomes. The role requires strong relationship skills, pipeline discipline, and willingness to travel up to 50% domestically.

Qualifications

• 5+ years in direct sales, business development, channel sales, or partner management.
• Proven experience driving partner-influenced pipeline and revenue growth.
• Experience with solution selling and enterprise engagement.
• Strong pipeline management, forecasting, and deal progression.
• Experience executing co-sell or partner-led go-to-market strategies.
• Ability to negotiate moderately complex agreements.
• Strong relationship-building and stakeholder management.
• Independent worker able to manage multiple initiatives.
• Familiarity with WOW!’s technology and partner lifecycle including planning and campaigns.
• Willingness to travel domestically 50%
• Bachelor’s degree in Business Administration, GIS, or related field

Responsibilities

• Develop and maintain productive relationships with assigned partners and drive revenue growth.
• Own partner-influenced and partner-sourced pipeline; create joint account plans.
• Execute co-sell campaigns and enable partner teams on WOW!’s products.
• Apply consultative selling to understand customer and partner needs.
• Independently structure and negotiate moderately complex agreements.

Skills

Channel sales

Business development

Consultative selling

Pipeline management

Negotiation

Relationship building

Stakeholder management

Travel 50%

Independent work

Education

Bachelor’s degree in Business Administration or related field

Job description

Build Strategic Partnerships. Accelerate Revenue. Grow Together. At WOW!, we believe strong partnerships create stronger business outcomes. We’re looking for a Channel Sales Manager to build and expand relationships with business partners, consultants, and systems integrators while driving revenue growth and increasing our presence in the market. In this role, you’ll own a portfolio of strategic partners, identify new opportunities, and lead collaborative sales initiatives that connect customers with WOW!’s solutions. You’ll combine relationship management, consultative selling, pipeline execution, and strategic business development to create value for our partners, customers, and organization. If you’re energized by building trusted relationships, developing go-to-market strategies, and turning partnerships into measurable revenue, this is an opportunity to make a meaningful impact.

What You’ll Do

Partner Relationship Management

Develop and maintain productive relationships with assigned partners within the WOW! footprint. Build trusted connections with stakeholders at all levels of partner organizations, including executive leadership. Serve as a strategic point of contact to align partner and WOW! goals, priorities, and execution plans. Collaborate with internal and external teams to strengthen partnerships and drive shared business outcomes. Manage complex partner relationships and product configurations while identifying opportunities to expand revenue and usage.

Pipeline & Revenue Growth

Own partner-influenced and partner-sourced pipeline targets for assigned accounts or market segments. Develop and execute joint account plans and co-selling strategies to advance opportunities and close business. Monitor pipeline health, forecasts, conversion, and performance metrics to improve deal velocity and revenue results. Identify opportunities to maintain and expand existing revenue while developing new growth opportunities. Collaborate with partners to identify customer needs, develop solutions, and facilitate opportunities throughout the sales cycle.

Joint Go-to-Market Execution

Execute co-sell engagements aligned with regional priorities and business objectives. Enable partner teams on WOW!’s products, value propositions, messaging, and sales motions. Collaborate with Sales, Marketing, and Business Development to execute coordinated campaigns and advance opportunities. Support partner-led initiatives that increase market presence, customer engagement, and revenue growth. Work cross-functionally with senior WOW! stakeholders to strengthen partner relationships and improve joint execution.

Consultative & Solution Selling

Clearly communicate WOW!’s differentiated value proposition and demonstrate ROI to customer decision-makers. Apply consultative selling techniques to understand customer and partner needs and recommend appropriate solutions. Use market insights and competitive analysis to identify growth opportunities and strengthen positioning. Contribute partner and market insights to support industry strategies, product development, and targeted marketing initiatives. Provide input into the evolution of WOW!’s product roadmap, partner programs, and business processes.

Commercial Strategy & Negotiation

Independently structure and negotiate moderately complex agreements within established program guidelines. Negotiate pricing, discounts, and other commercial terms while balancing partner and company objectives. Identify potential risks and develop scalable, repeatable deal structures. Partner with internal stakeholders to ensure agreements support long-term business performance and strategic priorities.

Required Qualifications & Experience

• 5+ years of experience in direct sales, business development, channel sales, or partner alliance management.
• Demonstrated experience driving partner-influenced or partner-supported pipeline and revenue growth.
• Proven experience with solution selling and consultative engagement with enterprise customers.
• Strong understanding of pipeline management, forecasting, and deal progression.
• Experience executing co-sell, reseller, or partner-led go-to-market strategies.
• Ability to negotiate moderately complex agreements within established frameworks.
• Strong relationship-building, communication, and stakeholder management skills.
• Ability to work independently, prioritize competing demands, and manage multiple initiatives.
• Familiarity with WOW!’s technology and its application across partner campaign lifecycles, including planning, targeting, analysis, and communications.
• Willingness and ability to travel domestically 50%.
• Bachelor’s degree in Business Administration, GIS, or a related field.

Why Join WOW!?

At WOW!, you’ll have the opportunity to help shape the future of our partner ecosystem while contributing directly to business growth. You’ll work alongside talented teams across Sales, Marketing, Product, and Business Development in a collaborative environment where creative thinking, strong relationships, and shared success are valued.

Bring your sales expertise. Build meaningful partnerships. Help drive what’s next at WOW!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

WOW! is one of the nation's largest Internet, cable, and phone providers. While we've grown a lot since we started, in the last 20 years we haven't forgotten our roots. WOW! has a deep, rich heritage of delivering the best experiences to our customers and we've worked hard to keep it that way. WOW!ing our customers is in our DNA. We are committed to putting our customers and team members first. So what does that mean for the people who come to work with us? It means you can make a difference while you grow your career at WOW!. When you join WOW!, you're joining a team that strives to delight our customers in everything we do; that goes the extra mile for those we serve. We're for being different - in a good way. Whether it's through showing respect, making things easy, and providing pleasant surprises, we’re for building a culture that WOW! employees and customers truly love. We'd love for you to be a part of our team.