Strategic Business Development Lead — New Markets

Indicor; Hudson (OH); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Base + bonus

Job summary

Alpha is seeking a results-driven Business Development professional to generate a consistent pipeline of qualified prospects in new and adjacent markets, coordinating with the Americas sales team on handoff and follow-up.

You will lead seminars and events, build target account lists, conduct market research, and develop go-to-market plans. Strong presentation skills and CRM proficiency are essential; travel up to 40% in Hudson, OH region.

Qualifications

• Bachelor’s degree in business, marketing, engineering, or related field.
• 3–5 years in a business development, sales, or lead-gen role, ideally in a B2B or industrial market.
• Demonstrated success building pipeline from scratch — prospecting, cold outreach, networking, and converting contacts into qualified leads.
• Strong presentation and public speaking skills; comfortable presenting to technical and non-technical audiences at conferences, webinars, and trade seminars
• Ability to learn and articulate a technical value proposition, with support from marketing and product teams; prior exposure to engineered materials or industrial products a plus
• Experience managing target accounts and contacts in a CRM and prospecting tools
• Experience planning and executing campaigns or events that generate leads
• Comfort traveling within assigned region to lead seminars and attend industry events

Responsibilities

• Generate a consistent pipeline of qualified prospects in new and adjacent markets, coordinating with the America’s sales team on handoff and follow-up
• Coordinate and lead seminars, conferences, and trade events within assigned regions to raise awareness of the Alpha brand and generate prospect interest
• Build segmented target account and contact lists for new markets, converting them into marketing qualified leads for the Alpha global sales team
• Conduct primary and secondary market research to identify and prioritize new market segments with strong growth potential
• Develop and execute go-to-market plans for new market segments, including target profiles, outreach strategy, and success metrics
• Collaborate with the marketing team on campaign plans and content that support lead generation and prospect nurturing in target segments
• Represent Alpha at industry conferences, webinars, and trade seminars, delivering presentations that position Alpha’s value proposition to key customers
• Track and report on prospecting activity and pipeline metrics (leads generated, seminar attendance, conversion to sales opportunity), refining tactics based on results
• Maintain and manage target accounts and contacts in CRM and prospecting tools
• Share market insights and trends gathered through prospecting and research with marketing and product teams to inform positioning and roadmap decisions

Skills

Pipeline building

Public speaking

CRM proficiency

Campaign planning

Travel readiness

Target account management

Education

Bachelor's degree

Tools

CRM software

Prospecting tools

Job description

Alpha is seeking a results-driven Business Development professional to generate a consistent pipeline of qualified prospects in new and adjacent markets, coordinating with the Americas sales team on handoff and follow-up.

You will lead seminars and events, build target account lists, conduct market research, and develop go-to-market plans. Strong presentation skills and CRM proficiency are essential; travel up to 40% in Hudson, OH region.