Industrial B2B Growth Lead

All Companies; Hudson (OH); On-site; USD 65,000 - 95,000; Full time

Job summary

Alpha - HQ in Hudson, OH is hiring a business development professional to build a steady pipeline of qualified prospects and lead regional seminars and events. You will create segmented target lists, conduct market research, and develop go-to-market plans for new segments in collaboration with marketing and the global sales team.

You will represent Alpha at conferences and webinars, track activity in CRM, and share market insights to influence product positioning.

Qualifications

• Bachelor's degree required in business, marketing, engineering, or related field.
• Minimum 3-5 years in business development, sales, or lead-generation in B2B or industrial markets.
• Proven ability to build pipeline from scratch including prospecting and converting contacts into qualified leads.
• Strong presentation and public speaking skills; comfortable with conferences, webinars, and trade seminars.
• Experience managing target accounts and contacts in a CRM and prospecting tools.
• Ability to learn and articulate technical value propositions with marketing and product support.
• Experience planning and executing lead-generation campaigns or events.
• Willingness to travel up to 40% domestically.

Responsibilities

• Generate a consistent pipeline of qualified prospects in new and adjacent markets, coordinating with the Americas sales team on handoff and follow-up.
• Coordinate and lead seminars, conferences, and trade events within assigned regions to raise Alpha's brand awareness and generate prospect interest.
• Build segmented target account and contact lists for new markets and convert them into marketing qualified leads for Alpha's global sales team.
• Conduct primary and secondary market research to identify and prioritize new market segments with strong growth potential.
• Develop and execute go-to-market plans for new market segments, including target profiles, outreach strategy, and success metrics.
• Collaborate with the marketing team on campaign plans and content supporting lead generation and nurturing.
• Represent Alpha at industry conferences, webinars, and trade seminars, delivering presentations that position Alpha's value proposition.
• Track and report prospecting activity and pipeline metrics, refining tactics based on results.
• Maintain and manage target accounts and contacts in CRM and prospecting tools.
• Share market insights and trends with marketing and product teams to inform positioning and roadmap decisions.

Job description

Alpha - HQ in Hudson, OH is hiring a business development professional to build a steady pipeline of qualified prospects and lead regional seminars and events. You will create segmented target lists, conduct market research, and develop go-to-market plans for new segments in collaboration with marketing and the global sales team.

You will represent Alpha at conferences and webinars, track activity in CRM, and share market insights to influence product positioning.