Strategic Branded Merchandise Account Lead

BDA; Nashville (TN); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Robust PTO

Vacation & holidays

401k

Tuition reimbursement

Medical/dental/vision

Job summary

BDA is seeking a strategic Sales Executive to manage and grow a portfolio of enterprise accounts in the branded merchandise space. You will drive revenue, lead cross-functional collaborations, and deliver creative solutions aligned with client branding and compliance.

The role requires strong relationship management, QBR experience, and the ability to operate as a trusted advisor across marketing objectives. Expect travel and a collaborative, high-performance culture.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field/experiences.
• Experience partnering with high-end retail clients to create bespoke promotional product assortments that reinforce brand identity and drive engagement.
• 5+ years of experience in the branded merchandise/promotional products industry preferred.
• Proventrack record of sales success and strategic account growth.
• Exceptional communication skills — written, verbal, and interpersonal.
• Highly detail-oriented with strong organizational and project management skills.
• Comfortable working independently and collaboratively in a fast-paced, dynamic environment.
• Strong judgment, professionalism, and ability to navigate sensitive client interactions.
• Proficient in Microsoft Office Suite, and in giving Presentations; Salesforce experience strongly preferred.

Responsibilities

• Own and exceed sales and margin goals across assigned accounts.
• Identify new opportunities within existing accounts to drive incremental revenue through strategic prospecting and relationship building.
• Act as a trusted advisor to clients, aligning merchandise strategies with their broader marketing and brand objectives.
• Lead Quarterly Business Reviews (QBRs) and Account Business Reviews (ABRs), delivering insights, performance metrics, and strategic roadmaps.
• Forecast revenue and contribute to long-term strategic planning for key accounts.
• Build and maintain strong relationships with client stakeholders, serving as the primary point of contact.
• Ensure full compliance with brand guidelines, contracts, and program standards.
• Deliver proactive, solutions-oriented support to meet evolving client needs, acting as both consultant and problem-solver.
• Work closely with Creative, Merchandising, Programs, Sales Ops, Supplier Relations, and other internal teams to deliver a best-in-class client experience.
• Develop merchandise strategies that reflect market trends and elevate the client’s brand.
• Coordinate and manage multiple complex projects with varying scopes, timelines, and logistical considerations.
• Ensure client pre-sale, order and approval processes, supplier compliance standards and production timeline expectations are met
• Ensure all project communications, updates, and deliverables meet client and internal expectations.
• Accurately log and manage account activity in Salesforce to ensure full pipeline visibility and performance tracking.
• Successfully onboard new enterprise clients, ensuring a smooth and strategic launch.
• Coordinate and attend client events as needed, ensuring high satisfaction and brand alignment.

Skills

Strategic sales

Account management

Communication skills

Organizational skills

Travel readiness

Education

Bachelor’s degree in Marketing, Communications, Business, or related field/experiences

Tools

Salesforce

Microsoft Office Suite

Job description

BDA is seeking a strategic Sales Executive to manage and grow a portfolio of enterprise accounts in the branded merchandise space. You will drive revenue, lead cross-functional collaborations, and deliver creative solutions aligned with client branding and compliance.

The role requires strong relationship management, QBR experience, and the ability to operate as a trusted advisor across marketing objectives. Expect travel and a collaborative, high-performance culture.