Remote-Eligible Associate Brand Manager, Foodservice Growth

Grupo Bimbo; Conshohocken (Montgomery County); Remote; USD 65.000 - 84.000; Vollzeit

Benefits dieser Stelle

Comprehensive Benefits Package

Annual Bonus Eligibility

401k & Company Match

Remote eligible for Central/Eastern US

Zusammenfassung

Bimbo Bakeries USA is seeking an Associate Brand Manager for the Foodservice segment to drive channel growth through B2B marketing, leveraging insights-driven tactics and cross-functional collaboration to enable the national sales team.

The role involves developing holistic marketing plans for focus areas and launches, partnering with Consumer Insights, Sales, Product Development and external agencies, and traveling up to 15% to engage key customers.

Qualifikationen

• Bachelor’s degree in marketing or related field.
• Minimum of 3 years’ Marketing experience, Foodservice industry highly preferred.
• An undergraduate degree in Foodservice Marketing or Business, MBA a strong plus.
• Working knowledge of marketing plan components, development and execution.

Aufgaben

• Execute development of foodservice product marketing strategy in coordination with Marketing Director, Insights, R&D, Sales, and agencies.
• Identify key needs and engagement opportunities in the foodservice channel.
• Develop plans to achieve volume growth and activate marketing metrics.
• Collaborate with Sales to understand customer decision processes and inform programs.
• Coordinate with agency partners to position products and launches.
• Support media plans and digital marketing, including website management, with external vendors.
• Manage national tradeshow events and regional events.
• Ensure GS1 compliance across the foodservice portfolio.
• Promote teamwork and energy within the Foodservice Marketing group.
• Willing to travel up to 15% to engage key customers.

Kenntnisse

Marketing experience

Foodservice industry experience

Marketing plan development

Microsoft Office

Strong communication skills

Ausbildung

Bachelor’s degree in marketing or related field

MBA a strong plus

Tools

Microsoft Office

Jobbeschreibung

Bimbo Bakeries USA is seeking an Associate Brand Manager for the Foodservice segment to drive channel growth through B2B marketing, leveraging insights-driven tactics and cross-functional collaboration to enable the national sales team.

The role involves developing holistic marketing plans for focus areas and launches, partnering with Consumer Insights, Sales, Product Development and external agencies, and traveling up to 15% to engage key customers.