Strategic Brand Manager – Data‑Driven Growth (CPG Food)

Honey Smoked Fish Holdings, LLC; Denver (CO); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Flexible time off

Major health insurance

Dental insurance

Vision insurance

401(k) with 4% match

Job summary

Honey Smoked Fish Co. in Denver, CO seeks a data-driven Brand Manager to lead the commercial performance of its branded product line. You will steer marketing investments across retail media, sampling, promotions, and paid media, directing agencies to drive velocity at shelf.

Strong analytics, cross-functional leadership, and experience with syndicated data are essential. This on-site role includes budget management and collaboration with Sales, Trade Marketing, and Finance.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field is required; MBA is a plus.
• Minimum 5 years in a CPG brand management or product management role, preferably in Food & Beverage.
• Direct experience using SPINS or other syndicated data to guide decisions is required.
• Proven experience developing and executing shopper marketing programs and evaluating retail media.
• Experience managing external agency partners and guiding creative direction.

Responsibilities

• Own the brand’s strategic marketing investment mix to optimize ROI and growth.
• Use SPINS/IRI/Circana data to track category trends and measure marketing effectiveness.
• Lead our marketing agency partners, setting briefs and strategic direction.
• Plan and execute shopper marketing programs in-store, digital, and retailer sites.
• Assist with product management: pricing, packaging, claims, and portfolio prioritization.
• Support New Product Development using market data to inform strategy.
• Manage the marketing budget and reallocate spend based on ROI.
• Collaborate with Sales, Trade Marketing, and Finance on go-to-market plans.
• Report KPIs (consumption, market share, ROAS) and optimize the marketing mix.
• Oversee the digital storefront (Shopify, Amazon) and web presence.

Skills

Brand management

CPG experience

Data analysis

Shopper marketing

Agency management

ROI modeling

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Business/Marketing

MBA

Tools

SPINS

IRI/Circana

Nielsen

Job description

Honey Smoked Fish Co. in Denver, CO seeks a data-driven Brand Manager to lead the commercial performance of its branded product line. You will steer marketing investments across retail media, sampling, promotions, and paid media, directing agencies to drive velocity at shelf.

Strong analytics, cross-functional leadership, and experience with syndicated data are essential. This on-site role includes budget management and collaboration with Sales, Trade Marketing, and Finance.