Brand Campaign Lead – Data-Driven Growth & Retail

La Terra Fina; Union City (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

A prominent food company is seeking a dynamic Brand Manager to enhance brand visibility and consumer loyalty. The successful candidate will lead advertising campaigns, manage agency partnerships, and utilize data analysis to optimize brand strategies across retail and digital platforms. With a focus on collaboration, the Brand Manager will foster effective communication and creative development to achieve measurable sales results. Candidates should have a BA in Marketing or a related field and at least 4 years of CPG marketing experience.

Qualifications

• Minimum 4+ years' marketing and/or brand experience in CPG.
• Proven creativity with ability to assess art, media, and graphics.
• Excellent communication skills required to manage expectations.

Responsibilities

• Lead campaign development from briefing to asset delivery.
• Manage external partners to ensure timely content delivery.
• Track metrics to analyze effectiveness of media placements.

Skills

Campaign development

Budget planning

Data analysis

Digital marketing

Communication skills

Organization skills

Creativity

Education

BA in Marketing, Business, Communications or related field

Tools

Adobe Photoshop

WordPress

Job description

A prominent food company is seeking a dynamic Brand Manager to enhance brand visibility and consumer loyalty. The successful candidate will lead advertising campaigns, manage agency partnerships, and utilize data analysis to optimize brand strategies across retail and digital platforms. With a focus on collaboration, the Brand Manager will foster effective communication and creative development to achieve measurable sales results. Candidates should have a BA in Marketing or a related field and at least 4 years of CPG marketing experience.