Strategic Marketing Manager, CPG & Digital Growth

Honey Mama's; Portland (OR); On-site; USD 90,000 - 130,000; Full time

Job summary

Honey Mama’s in Portland, Oregon, is seeking a Marketing Manager to develop and execute the annual marketing strategy, driving consumer awareness, customer acquisition, and growth across retail and eCommerce.

The role owns the marketing calendar, budgets, paid media, digital marketing, content creation, and cross-functional collaboration with Sales, Product, Operations, and Leadership. Adaptable, curious marketers who thrive in a fast-paced environment will fit.

Qualifications

• Bachelor's degree required in Marketing, Business, Communications, or related field.
• 5+ years of progressive marketing experience, preferably in CPG or high-growth consumer brands.
• Experience developing annual marketing plans and managing budgets.
• Strong knowledge of paid media platforms (Meta Ads Manager, Google Ads).
• Experience with Google Analytics, email marketing platforms, SEO, and digital marketing best practices.

Responsibilities

• Develop and execute Honey Mama's annual marketing plan aligned with growth objectives.
• Build integrated marketing campaigns for product launches, promotions, retail initiatives, and consumer engagement.
• Develop quarterly roadmaps and adjust priorities based on performance.
• Collaborate with Sales, Product, Operations, and Leadership to align marketing with objectives.
• Identify new marketing opportunities to drive brand awareness and revenue.
• Support in other duties as assigned.

Skills

Strategic marketing

Budget management

Cross-functional collaboration

Analytical skills

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Meta Ads Manager

Google Ads

Google Analytics

Email marketing platforms

SEO tools

Website management tools

Job description

Honey Mama’s in Portland, Oregon, is seeking a Marketing Manager to develop and execute the annual marketing strategy, driving consumer awareness, customer acquisition, and growth across retail and eCommerce.

The role owns the marketing calendar, budgets, paid media, digital marketing, content creation, and cross-functional collaboration with Sales, Product, Operations, and Leadership. Adaptable, curious marketers who thrive in a fast-paced environment will fit.