Brand Growth Strategist — Data-Driven Marketing Leader

Smithfield Foods; Smithfield (VA); On-site; USD 55,000 - 83,000; Full time

Job summary

Smithfield Foods is seeking a Marketing Team member to leverage data-driven insights and drive profitability across brand categories. You will shape category strategies, conduct consumer research, and manage budgeting, promotions, and sales tools in partnership with Sales teams.

The role focuses on developing comprehensive marketing plans for brands like Smithfield, Eckrich, and Nathan's Famous, with collaboration across departments to ensure cohesive brand performance.

Qualifications

• Bachelor's degree in Marketing or related field with 3+ years of relevant experience required.

Responsibilities

• Develop marketing strategies and brand plans for Smithfield, Eckrich, and Nathan's Famous.
• Lead in pricing analyses, product quality focus, and promotion planning.
• Collaborate with internal teams and external partners to implement marketing initiatives.
• Drive brand initiatives through cross-functional leadership and budgeting oversight.

Skills

Data proficiency

Leadership

Project management

Communication

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

Job description

Smithfield Foods is seeking a Marketing Team member to leverage data-driven insights and drive profitability across brand categories. You will shape category strategies, conduct consumer research, and manage budgeting, promotions, and sales tools in partnership with Sales teams.

The role focuses on developing comprehensive marketing plans for brands like Smithfield, Eckrich, and Nathan's Famous, with collaboration across departments to ensure cohesive brand performance.