Strategic B2B Marketing Leader: Campaigns & Content

Morris Group, Inc.; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Health benefits including zero-premium

3+ weeks vacation

10 company holidays

401(k) with company contribution

Tuition reimbursement

Employee appreciation events and perks

Employee Assistance Program

Job summary

Morris Group, Inc. is seeking a Strategic Marketing Manager to own the marketing strategy and content priorities for our machine tool distribution arm.

You will partner with leadership, sales, and subject matter experts to translate business goals into focused marketing programs that generate demand and engage customers. The role develops messaging and content, sets targeting and program direction, and collaborates with the corporate team on campaign execution.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
• 6–8 years of progressive B2B marketing experience, including ownership of marketing plans, integrated campaigns, and business-facing content.
• Experience in manufacturing, industrial distribution, machine tools, technical products, or another complex B2B environment preferred.
• Strong writing, interviewing, planning, and presentation skills; ability to turn technical information into clear customer benefits.
• Experience with marketing budgets, campaign analysis, CRM and marketing automation tools, sales enablement platforms, and project management systems.
• Ability to influence across teams and deliver work through shared resources without direct reporting authority.
• Ability to work in industrial environments, with exposure to noise, lubricants, coolants, metal chips, and other manufacturing conditions, while consistently wearing required PPE.

Responsibilities

• Develop an annual marketing strategy and quarterly plans aligned with revenue goals, priority offerings, target industries, and customer needs.
• Define audiences, value propositions, campaign objectives, and success measures with leadership and sales.
• Prioritize marketing initiatives; establish briefs, schedules, and content requirements for shared services.
• Set outbound campaign strategy, audience targeting, messaging, offers, and content direction across channels.
• Develop campaign copy and briefs, coordinate reviews, and partner with shared services on production, deployment, and optimization.
• Build a content plan that addresses customer questions and supports consideration of the tower’s products, services, and capabilities.
• Write and develop website content, case studies, articles, application stories, videos, and educational materials with subject matter experts.
• Partner with corporate digital resources on search visibility, conversion opportunities, and content performance; maintain accurate, current messaging.
• Own the sales enablement library, including content priorities, organization, accuracy, feedback and ongoing maintenance.
• Define event objectives for open houses and trade shows; messaging, demonstrations, presentation topics, and supporting content with subject matter experts.
• Partner with sales on pre-event outreach, lead qualification, and follow-up; evaluate results and recommend future participation.
• Work with corporate reporting resources to track campaign performance, lead quality, event outcomes, content engagement, and sales enablement use.
• Manage the approved marketing budget and present performance and investment recommendations to leadership.

Skills

Strategic marketing

Cross-functional collaboration

Content development

Campaign planning

CRM & marketing automation

Budget management

Influence without authority

Industrial environment awareness

Education

Bachelor’s degree in marketing, communications, business or related field

Tools

CRM software

Marketing automation tools

Sales enablement platforms

Project management systems

Job description

Morris Group, Inc. is seeking a Strategic Marketing Manager to own the marketing strategy and content priorities for our machine tool distribution arm.

You will partner with leadership, sales, and subject matter experts to translate business goals into focused marketing programs that generate demand and engage customers. The role develops messaging and content, sets targeting and program direction, and collaborates with the corporate team on campaign execution.