Strategic Marketing Lead - B2B Manufacturing Growth

Automatic Data Processing, Inc.; Chicago (IL); Hybrid; USD 85,000 - 100,000; Full time

Job summary

The Partner Companies (TPC) in Chicago is seeking a Strategic Marketing Specialist to drive growth for the Precision Components Group. You’ll craft and execute campaigns across five manufacturing brands, collaborating with leadership, sales, and engineering to boost brand awareness and lead generation.

You’ll manage content, events, digital marketing, and agency partnerships, ensuring initiatives reflect each company’s capabilities while supporting overall business objectives.

Qualifications

• 5+ years of B2B marketing experience, preferably in manufacturing, industrial technology, engineered products, or another technical industry.
• Experience developing and executing integrated marketing campaigns, digital marketing programs, and sales-enablement initiatives.
• Strong writing, communication, organizational, and project management skills.
• Ability to translate complex technical information into compelling marketing messages.
• Experience with CRM and marketing automation; HubSpot and Salesforce experience strongly preferred.
• Knowledge of digital marketing, website optimization, SEO, email marketing, social media, and tradeshows.
• Ability to manage multiple projects and collaborate with teams across different businesses and locations.

Responsibilities

• Drive Marketing Strategy: Develop and execute marketing plans and integrated campaigns that support growth across the Precision Components Group.
• Build Market Awareness: Create targeted marketing initiatives for industries such as aerospace, defense, medical devices, semiconductors, and data centers.
• Partner with Sales: Collaborate with sales and business development teams to identify market opportunities, support customer engagement, and generate qualified leads.
• Develop Compelling Content: Lead the creation of case studies, white papers, presentations, customer success stories, and other marketing materials that communicate our technical capabilities.
• Lead Tradeshows & Events: Plan and coordinate industry tradeshows, customer events, and promotional activities to strengthen visibility and generate business opportunities.
• Manage Digital Marketing: Coordinate campaigns across websites, email, social media, digital advertising, and other marketing channels.
• Collaborate Across Businesses: Work with leadership, engineering, operations, and sales teams to ensure marketing initiatives reflect each company's capabilities and growth objectives.
• Manage Agency Partners: Coordinate external digital marketing, public relations, and creative partners to deliver effective marketing programs.
• Measure Results: Track campaign performance, lead generation, and marketing ROI to identify opportunities for improvement.
• Support Business Growth: Help integrate newly acquired businesses into TPC's broader marketing programs and brand strategy.

Skills

B2B marketing

Marketing strategy

Content writing

Project management

Communication

CRM

HubSpot

Salesforce

Digital marketing

Campaign management

Education

Bachelor's degree in Marketing, Business, Communications

Tools

HubSpot

Salesforce

Job description

The Partner Companies (TPC) in Chicago is seeking a Strategic Marketing Specialist to drive growth for the Precision Components Group. You’ll craft and execute campaigns across five manufacturing brands, collaborating with leadership, sales, and engineering to boost brand awareness and lead generation.

You’ll manage content, events, digital marketing, and agency partnerships, ensuring initiatives reflect each company’s capabilities while supporting overall business objectives.