B2B Marketing Specialist — Growth, Content & Campaigns

Matrix Packaging Machinery LLC; Town of Grafton (WI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical & Dental benefits

Life Insurance

Paid Time Off

401(k) with company match

Benefits from Day One

Job summary

ProMach is seeking a Marketing Specialist to join the Flexibles & Trays Group in the United States. The role focuses on creating campaigns, producing sales collateral, and optimizing content with SEO/AEO to drive demand across channels.

You will partner with multiple brands and internal teams to ensure cohesive marketing efforts, manage vendors, and support trade shows and events. A 1–3 year background in B2B manufacturing marketing is preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 1–3 years of marketing experience in a B2B manufacturing environment preferred.
• Experience with Microsoft Office Suite (Outlook, Teams, Word, Excel, PowerPoint).
• Experience with Adobe Creative Suite or Canva.

Responsibilities

• Create and execute campaigns to promote new equipment and aftermarket offerings, driving sales growth across customer segments.
• Support development, scheduling, distribution, and tracking of marketing collateral (sales sheets, line cards, brochures, catalogs, photos, videos, presentations).
• Create and optimize website content using SEO/AEO, PPC and remarketing; distribute via social media and email to drive demand and visibility.
• Manage agency/vendor relationships for branding, advertising, search marketing, and PR.
• Contribute to marketing plan and budget development and ensure proper implementation.
• Plan brand-specific meetings, events, and trade shows (logistics, pre-, during, post-show communications).
• Maintain consistent brand standards across product brands in all mediums.
• Collaborate with internal teams across brands to align marketing with business objectives.

Skills

Writing & editing

SEO & AEO

Cross-functional collaboration

Deadline orientation

Verbal & written communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Office

Adobe Creative Suite/Canva

Salesforce CRM

Job description

ProMach is seeking a Marketing Specialist to join the Flexibles & Trays Group in the United States. The role focuses on creating campaigns, producing sales collateral, and optimizing content with SEO/AEO to drive demand across channels.

You will partner with multiple brands and internal teams to ensure cohesive marketing efforts, manage vendors, and support trade shows and events. A 1–3 year background in B2B manufacturing marketing is preferred.