Strategic B2B Events Leader

Salsify; United States; On-site; USD 115,000 - 135,000; Full time

Job summary

Salsify is seeking a Senior Events Manager to lead the strategy, planning, and execution of high-impact trade shows and corporate events. You will own end-to-end event strategy and work cross-functionally with Marketing, Sales, Product, and Executives to deliver engaging experiences and measurable business impact.

The role emphasizes strategic thinking, strong operational expertise, and a track record of managing large-scale B2B events in a fast-paced SaaS environment, with ~25% travel

Qualifications

• 8+ years in event strategy, trade show management, and corporate event planning
• Experience managing large-scale, high-visibility events with multiple stakeholders
• Strong project management skills and ability to lead cross-functional teams
• Expertise in budget management, cost optimization, and financial reconciliation
• Exceptional communication, negotiation, and leadership skills

Responsibilities

• Develop and implement a comprehensive event strategy aligned with marketing and sales objectives
• Own end-to-end event lifecycle including planning, logistics, execution, and post-event analysis
• Oversee trade show booths, sponsorships, and marketing activations for impactful brand presence
• Manage event staffing, speaker coordination, and audience engagement strategies
• Lead vendor negotiations, contracts, and ROI-focused budget management

Skills

Event strategy

Trade show management

Project management

Budget management

Communication

Leadership

Cross-functional collaboration

Travel readiness

Job description

Salsify is seeking a Senior Events Manager to lead the strategy, planning, and execution of high-impact trade shows and corporate events. You will own end-to-end event strategy and work cross-functionally with Marketing, Sales, Product, and Executives to deliver engaging experiences and measurable business impact.

The role emphasizes strategic thinking, strong operational expertise, and a track record of managing large-scale B2B events in a fast-paced SaaS environment, with ~25% travel