Senior Events Manager

Salsify; United States; On-site; USD 115,000 - 135,000; Full time

Job summary

Salsify is seeking a Senior Events Manager to lead the strategy, planning, and execution of high-impact trade shows and corporate events. You will own end-to-end event strategy and work cross-functionally with Marketing, Sales, Product, and Executives to deliver engaging experiences and measurable business impact.

The role emphasizes strategic thinking, strong operational expertise, and a track record of managing large-scale B2B events in a fast-paced SaaS environment, with ~25% travel

Qualifications

• 8+ years in event strategy, trade show management, and corporate event planning
• Experience managing large-scale, high-visibility events with multiple stakeholders
• Strong project management skills and ability to lead cross-functional teams
• Expertise in budget management, cost optimization, and financial reconciliation
• Exceptional communication, negotiation, and leadership skills

Responsibilities

• Develop and implement a comprehensive event strategy aligned with marketing and sales objectives
• Own end-to-end event lifecycle including planning, logistics, execution, and post-event analysis
• Oversee trade show booths, sponsorships, and marketing activations for impactful brand presence
• Manage event staffing, speaker coordination, and audience engagement strategies
• Lead vendor negotiations, contracts, and ROI-focused budget management

Skills

Event strategy

Trade show management

Project management

Budget management

Communication

Leadership

Cross-functional collaboration

Travel readiness

Job description

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.

At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.

About The Opportunity

Salsify is seeking a Senior Events Manager to lead the strategy, planning, and execution of our high-impact trade shows and corporate events. This role is critical in driving brand awareness, generating sales pipeline, and creating engaging experiences for customers and prospects.

As a Senior Events Manager, you will own the end-to-end event strategy and execution, ensuring seamless delivery and alignment with business objectives. You will work cross-functionally across Marketing, Sales, and Executive teams to develop compelling event experiences, manage complex logistics, and measure event success. The ideal candidate is a strategic thinker with strong operational expertise, exceptional communication skills, and a track record of managing large-scale B2B events in a fast-paced environment.

Key Responsibilities

Strategic Event Planning & Execution

• Develop and implement a comprehensive event strategy, ensuring alignment with marketing and sales objectives.
• Own the end-to-end event lifecycle, including planning, logistics, execution, and post-event analysis.
• Oversee the development of trade show booths, sponsorships, and marketing activations, ensuring impactful brand presence.
• Manage event staffing, speaker coordination, and audience engagement strategies.

Cross-Functional Collaboration & Leadership

• Act as the primary liaison between internal stakeholders, external vendors, and trade show organizers.
• Partner closely with Marketing, Sales, Product, and Executive teams to ensure events drive measurable business impact.
• Lead internal teams through pre-event planning, execution, and post-event follow-ups, ensuring alignment with key objectives.

Operational & Budget Management

• Manage event budgets, contracts, and vendor negotiations, ensuring cost efficiency and ROI.
• Oversee all logistical aspects, including venue selection, exhibit design, travel coordination, and on-site execution.
• Ensure compliance with industry best practices and risk management protocols.

Performance Measurement & Optimization

• Develop KPIs and success metrics to evaluate event effectiveness and business impact.
• Conduct post-event reporting, including attendee feedback, pipeline contribution analysis, and recommendations for future improvements.
• Drive continuous innovation in event experiences to enhance engagement and return on investment.

What You’ll Need

• 8+ years of experience in event strategy, trade show management, and corporate event planning, preferably in a SaaS-based B2B technology company.
• Proven experience managing large-scale, high-visibility events with multiple stakeholders and competing priorities.
• Strong project management skills, with the ability to lead cross-functional teams, manage complex logistics, and drive alignment across departments.
• Expertise in budget management, cost optimization, and financial reconciliation.
• Strong ability to strategically problem-solve and make real-time decisions under pressure.
• Exceptional communication, negotiation, and leadership skills, with the ability to influence stakeholders at all levels.
• Ability to thrive in a fast-paced environment, adapting quickly to changing business needs.
• Expected travel: 25% but may increase / fluctuate based on business needs

At Salsify, we maintain 3 core principles as part of our Compensation Philosophy:

• We pay market rates, which are competitive and equitable
• We pay based on performance and proficiency, not tenure
• We adjust proactively; when the market moves, we do too

US National Pay Range

$114,750 - $135,000 USD

A member of Talent '[e-mail]' will be reaching out about next steps if we would like to move forward.

Salsify’s mission is to empower brand manufacturers to win on the digital shelf.

Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.

We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal) and Sydney (Australia).

If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!

As part of the hiring process, we may be conducting reference checks with your provided contacts.

Please see our Candidate Privacy Statement for information on the personal data we process in connection with your application.

An Inclusive Place To Work

Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Accommodations

Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact [e-mail].