Strategic B2B Demand Gen Manager

Lever, Inc.; Georgia; On-site; USD 85,000 - 90,000; Full time

Job summary

Lever, Inc. is seeking a seasoned Senior Marketing Manager to own demand generation and drive revenue growth. You will design multichannel campaigns, partner with product and sales, and continuously optimize lead quality and conversions.

This role emphasizes data-informed decision-making, leadership, and cross-functional collaboration to scale our B2B marketing efforts. The position requires 7+ years in marketing (B2B/software), strong automation and CRM experience, and a hands-on,

Qualifications

• 7+ years of experience in marketing with a B2B or software focus.
• Bachelor's degree in Marketing or related field is preferred.
• Strong experience with marketing automation, CRM, and analytics tools.
• Proficiency with HubSpot or Salesforce and Wrike is a plus.

Responsibilities

• Develop and execute data-informed demand generation strategies.
• Lead multichannel campaigns across digital advertising, email, and social.
• Collaborate with product, sales, and customer service to guide prospects.
• Monitor metrics and report on campaign effectiveness to improve ROI.
• Mentor team members and align marketing with sales for lead handoffs.

Skills

Demand generation

B2B marketing

Strategic thinking

Cross-functional collab

Education

Bachelor's degree in Marketing

Tools

HubSpot

Salesforce

Wrike

Canva

Job description

Lever, Inc. is seeking a seasoned Senior Marketing Manager to own demand generation and drive revenue growth. You will design multichannel campaigns, partner with product and sales, and continuously optimize lead quality and conversions.

This role emphasizes data-informed decision-making, leadership, and cross-functional collaboration to scale our B2B marketing efforts. The position requires 7+ years in marketing (B2B/software), strong automation and CRM experience, and a hands-on,