Data & Analytics Strategy Lead – US Marketing Engagement

MSD Malaysia; Northern (KY); Hybrid; USD 157,000 - 247,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Merck & Co., Inc. in Rahway, NJ, is seeking an Associate Director, US Marketing Engagement to drive data-driven insights that strengthen commercial strategy and customer engagement.

You will partner with US Marketing and cross-functional teams to translate priorities into insight plans and inform launch and in-line brand decisions. The role requires strong storytelling, stakeholder leadership, and experience with pharma data sources.

Qualifications

• Bachelor’s degree required in mathematics, economics, computer science, statistics, decision science, marketing or related field.
• 5+ years delivering complex insights, analytics, strategy or measurement in pharma, healthcare or consulting.
• Experience supporting commercial decisions with HCP analytics and insights.
• Experience partnering with Marketing, Sales, Digital, Market Research, Data Strategy, or similar functions.

Responsibilities

• Act as strategic analytics partner to Marketing and cross-functional teams with focus on HCP strategy.
• Translate priorities into analytical plans, decision frameworks, and actionable recommendations.
• Lead or coordinate analytics projects from problem definition to delivery.
• Triangulate secondary data, market research, digital analytics and field insights for cohesive business view.
• Develop leadership-ready narratives and visualizations linking findings to actions.
• Define success measures and track performance of HCP strategies.

Skills

Strategic thinking

Executive communication

Stakeholder management

Cross-functional leadership

Analytics leadership

Data science

SQL

Python

R

SAS

HCP analytics

Marketing analytics

Education

Bachelor's degree in related field

MBA/MS/PhD preferred

Tools

SQL

Python

R

SAS

AI platforms

Job description

Merck & Co., Inc. in Rahway, NJ, is seeking an Associate Director, US Marketing Engagement to drive data-driven insights that strengthen commercial strategy and customer engagement.

You will partner with US Marketing and cross-functional teams to translate priorities into insight plans and inform launch and in-line brand decisions. The role requires strong storytelling, stakeholder leadership, and experience with pharma data sources.