Director, HCP Insights & Analytics Strategy
Merck
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Benefits offered by this job
Job summary
Merck is seeking an Associate Director of US Marketing Engagement to convert complex data into actionable insights that strengthen commercial strategy and customer engagement. You will partner with US Marketing and cross-functional teams to shape insight plans, identify opportunities in the patient journey, and influence brand decisions.
You will lead analytics projects, triangulate data sources, and craft leadership-ready narratives to guide segmentation, targeting, and engagement across
Qualifications
- Bachelor's degree in a quantitative or related field required.
- Advanced degree preferred.
- Minimum 5 years delivering complex insights in pharma/healthcare.
Responsibilities
- Act as strategic insights partner to Marketing and cross-functional stakeholders.
- Translate brand priorities into analytical plans and actionable recommendations.
- Develop understanding of HCP needs using multiple data sources.
- Inform segmentation, targeting, journey, channel, and engagement strategies.
- Lead analytics projects from problem definition to delivery with quality outputs.
- Integrate secondary data, market research, digital analytics, and field insights.
- Partner with capabilities to deliver fit-for-purpose solutions.
- Develop leadership-ready narratives and visuals.
- Define success measures and monitor performance of HCP strategies.
Skills
Education
Tools
Job description
Merck is seeking an Associate Director of US Marketing Engagement to convert complex data into actionable insights that strengthen commercial strategy and customer engagement. You will partner with US Marketing and cross-functional teams to shape insight plans, identify opportunities in the patient journey, and influence brand decisions.
You will lead analytics projects, triangulate data sources, and craft leadership-ready narratives to guide segmentation, targeting, and engagement across
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