Strategic Data & Analytics Lead: HCP Engagement

Merck; North Wales (Montgomery County); Hybrid; USD 157,000 - 247,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Comprehensive benefits

401(k) program

Job summary

Merck is seeking an Associate Director, US Marketing Engagement to translate business priorities into data-driven insight plans that strengthen commercial strategy and customer engagement.

You will partner with US Marketing and cross-functional teams to lead analytics projects, deliver actionable recommendations, and inform HCP segmentation, targeting, and engagement strategies across channels and launches.

Qualifications

• Bachelor’s degree in mathematics, Economics, CS, Statistics, Decision Science, Marketing, Engineering, Public Health, Business, or related field is required.
• MBA, MS, MPH, PhD, or another relevant advanced degree is preferred.
• A minimum of 5 years of relevant experience delivering complex insights, analytics, strategy, or measurement work in the pharmaceutical, biotechnology, healthcare, or consulting environment is required.
• Demonstrated experience supporting commercial or brand decisions through HCP-focused analytics and insights is required.
• Experience partnering with Marketing, Sales, Digital, Market Research, Data Strategy, or other commercial functions is strongly preferred.
• Prior experience supporting products at launch or across different stages of the product life cycle is preferred.

Responsibilities

• Act as a strategic insights and analytics partner to Marketing and other cross-functional stakeholders, with primary focus on HCP strategy and engagement.
• Translate brand priorities and complex business needs into clear analytical plans, decision frameworks, and actionable recommendations.
• Develop an integrated understanding of HCP needs, behaviors, adoption of drivers, barriers, treatment patterns, and engagement preferences using multiple data sources.
• Inform segmentation, targeting, customer journey, channel, message, and field engagement strategies through analytics and insight generation.
• Lead or coordinate analytics projects from problem definition through delivery, ensuring high-quality, timely, compliant outputs and clear stakeholder communication.
• Integrate and triangulate secondary data, market research, digital analytics, promotional activity, and field insights to generate a cohesive business perspective.
• Partner with DHH capabilities, including data strategy, data solutions, visualization, forecasting, measurement, marketing and sales operations, and advanced analytics, to deliver fit-for-purpose solutions.
• Develop clear, leadership-ready narratives and visualizations that connect analytical findings to business implications and recommended actions.
• Define success measures and support performance tracking to assess whether HCP strategies and customer engagement approaches are achieving intended outcomes.
• Identify analytical capability gaps and emerging methods and bring forward practical ideas that improve HCP insight generation and decision support.
• Contribute to innovation and experimentation by defining measurable hypotheses, test designs, and learning agendas where appropriate.
• Build trusted relationships across stakeholder groups and positively influence decisions in a complex matrix environment.
• Provide guidance and mentorship to analysts and project team members on analytical quality, stakeholder engagement, and storytelling with data.

Skills

Strategic analytics

HCP segmentation

Executive communication

Stakeholder management

Cross-functional leadership

Data integration

SQL/Python/R

Education

Bachelor's degree in relevant field

MBA or advanced degree preferred

5+ years analytics/insights experience

Tools

SQL

Python

R

SAS

AI platforms

Job description

Merck is seeking an Associate Director, US Marketing Engagement to translate business priorities into data-driven insight plans that strengthen commercial strategy and customer engagement.

You will partner with US Marketing and cross-functional teams to lead analytics projects, deliver actionable recommendations, and inform HCP segmentation, targeting, and engagement strategies across channels and launches.