Strategic Analytics Lead, Business Insights

Hearts & Science; Dallas (TX); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in Dallas is seeking a senior Business Analytics professional to lead analytics efforts and translate data into clear client insights. You will collaborate with planning and investment teams to optimize media strategies and drive business outcomes.

The role emphasizes leadership, client-facing communication, and the ability to mentor analysts while delivering actionable narratives using advanced analytics techniques.

Qualifications

• Industry knowledge in marketing analytics and data.
• Intermediate Excel and PowerPoint skills.
• Experience in media planning and customer journey analytics.
• Knowledge of audience-based marketing and data-driven advertising.
• Strong leadership and client relationship experience.
• Data analysis, problem solving and presentation skills.
• Comfort with ambiguity and training colleagues.

Responsibilities

• Build and understand client's strategic issues and competitive position.
• Ensure analytics lead to actionable insights and narratives.
• Contribute to measurement plan development and execution.
• Deliver timely scheduled and ad hoc deliverables.
• Present reports and POVs to clients regularly.
• Mentor and train analysts and managers.
• Support consumer segmentation and audience exploration.
• Design tests to measure incremental media impact.
• Manage cross-functional day-to-day tasks and priorities.
• Partner with Planning and Investment teams on budget and plan optimization.

Skills

Marketing analytics

Excel

PowerPoint

Audience marketing

Data-driven advertising

Leadership

Statistical analysis

Data visualization

Client relationships

Project management

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

Hearts & Science in Dallas is seeking a senior Business Analytics professional to lead analytics efforts and translate data into clear client insights. You will collaborate with planning and investment teams to optimize media strategies and drive business outcomes.

The role emphasizes leadership, client-facing communication, and the ability to mentor analysts while delivering actionable narratives using advanced analytics techniques.