Senior Analytics Lead: Client Insights & Strategy

Hearts & Science; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in New York seeks a data and analytics leader to translate complex data into clear client insights. You will work with planners and investment teams to measure media performance and drive business results.

The role requires 5-7 years in advertising analytics, strong communication, leadership, and hands-on experience with Excel/PowerPoint, data visualization, and statistical methods. You will mentor teams and present POVs to clients.

Qualifications

• University degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution is desirable.
• Experience with Excel and PowerPoint is required.

Responsibilities

• Build a deep understanding of client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research and engaging in training.

Skills

Marketing analytics

Excel & PowerPoint

Integrated marketing & media planning

Audience-based marketing

Data-driven advertising

Problem solving / solution development

Leadership & client relationship

Statistical analysis

Communication & presentation

Training & coaching teammates

Project management

Education

University degree

5-7 years data analytics experience in advertising/management consulting/marketing/digital

Job description

Hearts & Science in New York seeks a data and analytics leader to translate complex data into clear client insights. You will work with planners and investment teams to measure media performance and drive business results.

The role requires 5-7 years in advertising analytics, strong communication, leadership, and hands-on experience with Excel/PowerPoint, data visualization, and statistical methods. You will mentor teams and present POVs to clients.