Strategic Alliances Lead: Global Partnerships & GTM

Barco; Duluth (GA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Barco University training

International market leader

Competitive salary package

Full-time position

Job summary

Barco seeks a Strategic Alliances Manager to grow the Control Rooms ecosystem by developing strategic partnerships that expand market reach and enhance solution value.

You will lead executive relationship-building, negotiate commercial terms, and coordinate cross-functional teams to embed partners into the field and drive revenue. Travel up to 20% is expected to support global collaboration and joint go-to-market efforts.

Qualifications

• 8–12+ years in partnerships, alliances, or business development in B2B technology.
• Proven track record in building and scaling strategic partnerships and ecosystems.
• Strong experience in contract negotiation, commercial structuring, and deal-making.
• Excellent executive stakeholder management and relationship-building skills.
• Ability to operate cross-functionally across Sales, Product, Marketing, and Services.
• Strong commercial mindset with technical affinity (platforms, integrations).
• Proficiency in leveraging AI tools to boost efficiency and value.
• Entrepreneurial mindset with business-savvy approach to ecosystem navigation.
• Willingness to travel up to 20% of time.

Responsibilities

• Build the Strategic Alliance Program to scout and identify high-value partners aligned with Barco Control Room strategy.
• Identify, secure, and own executive relationships with key global ecosystem partners; act as primary commercial contact.
• Lead negotiation of contracts, frame agreements, and commercial models.
• Define and execute joint Go-to-Market and Marketing plans with Segment Lead & Marketing lead.
• Collaborate with Sales and Marketing to embed partnerships into the field and enable local Sales Managers.
• Partner with technical counterpart to deliver integrations and joint solutions; align commercial and technical feasibility.
• Drive partner performance through KPIs, business reviews, and continuous optimisation.
• Advise internal teams on ecosystem execution; influence roadmap and GTM priorities.

Skills

Strategic partnerships

Business development

Contract negotiation

Executive stakeholder management

Cross-functional collaboration

AI workflow integration

Deal-making

Entrepreneurial mindset

Tools

CRM

Job description

Barco seeks a Strategic Alliances Manager to grow the Control Rooms ecosystem by developing strategic partnerships that expand market reach and enhance solution value.

You will lead executive relationship-building, negotiate commercial terms, and coordinate cross-functional teams to embed partners into the field and drive revenue. Travel up to 20% is expected to support global collaboration and joint go-to-market efforts.