Strategic Alliances & Competitive Marketing Lead

Obsidian Security; Seattle (WA); On-site; USD 195,000 - 212,000; Full time

Benefits offered by this job

Equity & 401k

Healthcare coverage

Paid time off

New parent/family leave

Professional development resources

Job summary

Obsidian Security is hiring a Senior Product Marketing Manager to own two high‑leverage narratives with strategic partners and to articulate why Obsidian’s architecture uniquely secures third‑party apps and AI agents.

This senior IC role sits at the intersection of alliances marketing and technical product marketing, shaping joint value propositions, launches, and enablement that turn partnerships into pipeline.

Qualifications

• 8+ years in product, technical, or partner marketing in cybersecurity or enterprise software.
• Experience building compete programs and turning competitor analysis into trusted positioning.
• Experience with technology alliance marketing and joint launches.
• Fluent in the cybersecurity buyer and how to communicate with alliance partners.
• Strategic, hands-on, and collaborative; able to write, build, and ship the work.

Responsibilities

• Own the Alliance Narrative: develop joint positioning and messaging for strategic alliances.
• Lead product marketing for joint launches and co‑marketing campaigns across alliances, product, and marketing teams.
• Support GTM models behind each alliance, including marketplace, co‑sell, and integration motions.
• Create enablement for alliance sellers: briefs, decks, guides, and co‑branded materials.
• Drive co‑marketing programs that deliver measurable pipeline and deal acceleration.
• Own Competitive Intelligence & Technical Positioning: monitor competitors and distill guidance for sales, product, and leadership.
• Build the compete program with battlecards, decks, and win/loss insights.
• Develop technical marketing content: architecture narratives, briefs, blogs, webinars, demos.

Job description

Obsidian Security is hiring a Senior Product Marketing Manager to own two high‑leverage narratives with strategic partners and to articulate why Obsidian’s architecture uniquely secures third‑party apps and AI agents.

This senior IC role sits at the intersection of alliances marketing and technical product marketing, shaping joint value propositions, launches, and enablement that turn partnerships into pipeline.