Strategic Account Manager

Nexstar Media Group, Inc.; Henderson (KY); On-site; USD 70,000 - 110,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Strategic Account Manager to lead digital marketing services sales and act as the digital advertising expert for strategic accounts.

This role combines consultative selling, marketing expertise, and data-driven insights to drive revenue growth, client acquisition, and advertiser retention. Collaborating with Account Executives and station teams, you will guide opportunities from prospecting and discovery through solution development, presentations, campaign

Qualifications

• Requires strong consultative selling skills.
• Proficiency in digital marketing principles and platforms.
• Ability to analyze campaign performance and derive insights.

Responsibilities

• Lead digital marketing services sales efforts for strategic accounts.
• Prospect, discovery, and develop tailored digital solutions.
• Deliver sales presentations and proposals to clients and internal teams.
• Evaluate campaign performance, renewal opportunities, and account expansion.

Skills

Consultative selling

Digital marketing

Data-driven insights

Job description

The Strategic Account Manager is the digital marketing services sales lead and digital advertising expert. Combining consultative selling, digital marketing expertise, and data-driven insights, this individual drives business development, client acquisition, revenue growth, and advertiser retention. Working collaboratively with Account Executives and other station departments, the Strategic Account Manager leads digital sales opportunities from prospecting and client discovery through solution development, sales presentations, campaign performance evaluation, renewal, and account expansion.