Strategic Account Growth & Engagement Lead

Blue Cross Blue Shield of Michigan; Detroit (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Blue Cross Blue Shield of Michigan is seeking a seasoned sales and account management professional to retain and grow existing accounts. You will execute multi-year strategic plans, present to leadership and clients, and coordinate pricing and renewals with internal teams.

The role requires deep healthcare insurance knowledge, Michigan licenses, and strong cross-functional collaboration to drive client value and retention.

Qualifications

• Bachelor's degree in business/administration or related field.
• Five years of sales and account management experience.
• Experience with Salesforce CRM (CRM platform).
• Licenses: Michigan Accident and Health Insurance license and Michigan driver’s license within 90 days of start.
• Extensive knowledge of healthcare insurance products/programs.

Responsibilities

• Develop, refresh, and execute multi-year strategic account/agency plans to grow and retain the account and relationships.
• Present internal and external strategic plans for review and alignment.
• Drive discussions on plan benefits design, products, and funding options.
• Consult with internal teams to inform recommendations before finalizing sales.
• Interface with accounts/agencies/consultants to understand buying habits and decision processes.
• Coordinate with internal functions on pricing and renewals.

Skills

Strategic account management

Sales experience

Communication skills

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Sales and Marketing or related field

Tools

Salesforce CRM

Job description

Blue Cross Blue Shield of Michigan is seeking a seasoned sales and account management professional to retain and grow existing accounts. You will execute multi-year strategic plans, present to leadership and clients, and coordinate pricing and renewals with internal teams.

The role requires deep healthcare insurance knowledge, Michigan licenses, and strong cross-functional collaboration to drive client value and retention.