Strategic Account Growth & Digital Solutions Lead

Nexstar Media Group, Inc.; Peoria (IL); Vor Ort; USD 50.000 - 65.000; Vollzeit

Benefits dieser Stelle

Medical, dental, and vision insurance

401(k) with company matching

Paid time off

Zusammenfassung

Nexstar Media Group, Inc. seeks a Strategic Account Manager to act as the digital thought leader, customer success leader, and strategic revenue partner.

You will combine consulting, sales, technical knowledge, and data analysis to win business, strengthen client partnerships, and deliver measurable results. Working with Account Executives across the customer lifecycle, you will lead research, account planning, discovery, solution development, and performance analysis to drive growth and

Qualifikationen

• 3+ years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling.
• Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing.
• Proven ability to develop and present strategies that drive revenue and business results.
• Strong analytical, sales, communication, presentation, and relationship-building skills.
• Experience with research, analytics, CRM, and reporting platforms.
• Media, broadcast, agency, or digital advertising experience preferred.

Aufgaben

• Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
• Identify renewal, upsell, and cross-sell opportunities that increase recurring revenue and client value.
• Support station digital revenue and budget attainment.
• Serve as the station’s expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies.
• Translate complex capabilities and performance data into clear business recommendations.
• Educate clients and sales teams on trends, best practices, and growth opportunities.
• Partner with Account Executives from prospecting through renewal while maintaining clear account ownership.
• Conduct research and account planning to develop client-specific strategies.
• Participate in discovery meetings, presentations, and business reviews as the digital strategy expert.
• Support proposals, audience recommendations, and integrated marketing solutions.
• Analyze campaign results and convert findings into actionable insights.
• Lead performance reviews that demonstrate ROI and recommend next steps.
• Identify performance risks and opportunities that improve retention and account growth.
• Collaborate with sales, research, ad operations, and digital services to provide a consistent client experience.
• Coach sales teams on digital solutions, consultative selling, and effective use of insights.
• Share market intelligence and success stories that strengthen digital selling.

Kenntnisse

Digital marketing

Sales collaboration

Analytics & reporting

CRM experience

Consultative selling

Audience targeting

Tools

CRM system

Analytics platforms

Jobbeschreibung

Nexstar Media Group, Inc. seeks a Strategic Account Manager to act as the digital thought leader, customer success leader, and strategic revenue partner.

You will combine consulting, sales, technical knowledge, and data analysis to win business, strengthen client partnerships, and deliver measurable results. Working with Account Executives across the customer lifecycle, you will lead research, account planning, discovery, solution development, and performance analysis to drive growth and