Strategic Account Executive – Local Ads (Milwaukee)

TMJ4 News; Milwaukee (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Uncapped commission

Mileage allowance for travel

Medical, dental, and vision benefits

Retirement plan with company match

Job summary

TMJ4 News in Milwaukee, Wisconsin seeks an Account Executive to drive multi-platform advertising solutions for local businesses. You will act as a trusted advisor, prospect new clients, analyze needs, and present customized campaigns across TV and digital formats.

Ideal candidates bring 2+ years of sales success, strong communication skills, and experience with strategic accounts and digital advertising. A valid license and client-focused mindset are essential for success in this role.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.

Responsibilities

• Sell advertising solutions to local and regional businesses and agencies.
• Apply the SSP to analyze needs and tailor advertising solutions for ROI.
• Facilitate digital marketing options beyond TV airtime.
• Prospect, secure appointments, conduct needs analysis, develop solutions, present and close.
• Negotiate program ratings and ad rates with agencies to maximize revenue.
• Grow accounts and generate referrals through trusted advisory relationships.
• Manage CRM activities and monitor KPIs; ensure timely updates.
• Assist in campaign development, storyboard creation and production support.
• Maintain strong client relationships and entertain prospects as needed.
• Handle administrative tasks: makegoods, CRM updates, revenue status, and communications.

Skills

Self-motivation

Creativity

Influencing skills

Teamwork

Communication

Presentation skills

Time management

MS Office

Google Workspace

Video conferencing tools

Education

BS/BA in related discipline

Tools

CRM systems

Microsoft Office

Google Workspace

Video conferencing platforms

Job description

TMJ4 News in Milwaukee, Wisconsin seeks an Account Executive to drive multi-platform advertising solutions for local businesses. You will act as a trusted advisor, prospect new clients, analyze needs, and present customized campaigns across TV and digital formats.

Ideal candidates bring 2+ years of sales success, strong communication skills, and experience with strategic accounts and digital advertising. A valid license and client-focused mindset are essential for success in this role.