Creative Marketing Lead: Data-Driven Community Campaigns

Rangeview Library District (Anythink)

Thornton (CO)

On-site

USD 50,000 - 58,000

Full time

11 days ago

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Benefits offered by this job

Bilingual pay eligible

Job summary

Anythink Libraries is seeking a Creative Lead - Marketing Specialist to blend copywriting, strategy, and analytics to connect Adams County residents with library resources, services, programs and opportunities.

You will craft persuasive advertising copy across print, digital, social, and email, guide market research, translate insights into campaigns, and measure results to drive awareness and card registrations.

Qualifications

1–3 years of professional marketing, communications, advertising, or public relations experience.
Bachelor's degree in marketing, communications, public relations, business, journalism or a related field.
Spanish-speaking candidates highly desired.
Proven experience developing and executing marketing campaigns from strategy through evaluation.
Strong advertising copywriting skills with the ability to create persuasive, audience-focused messaging.
Experience conducting market research, translating customer insights into actionable marketing strategies, and analyzing campaign performance.
Knowledge of Asana, or other project management software.
Excellent written and verbal communication skills.
Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines.

Responsibilities

Create advertising copy that captures attention and inspires action across print, digital, social, and email channels.
Lead market research and translate insights into effective marketing strategies.
Develop and execute campaigns from concept through evaluation and optimization.
Collaborate across teams to ensure consistent brand voice and messaging.
Measure campaign performance and leverage analytics to improve results.