Store Sales Leader — Elevate Customer Experience

Michaels; Richmond (AL); On-site; USD 19,000 - 27,000; Full time

Benefits offered by this job

Employee discounts

401(k) with employer match

Medical, dental & vision coverage

Job summary

Michaels is seeking a Sales Manager for the Richmond, VA area who will lead a high-performing selling culture across the store, drive strong sales, and deliver an engaging customer experience. You will oversee front-end operations and ensure adherence to SOPs, brand standards, and policies while coaching staff for optimal performance.

The role requires 3+ years of retail leadership, with responsibilities spanning POS systems, omnichannel fulfillment like BOPIS and Same Day Delivery, and driving

Qualifications

• 3+ years retail leadership experience.

Responsibilities

• Assist Store Manager in leading SOPs and Company programs to ensure compliance with applicable laws and requirements.
• Model and coach Customer Experience and ART of Selling behaviors to drive conversion and customer satisfaction.
• Provide Manager-on-Duty (MOD) coverage, maintaining floor leadership, service standards, and operational continuity.
• Ensure accurate and efficient use of POS and Self-Checkout systems, supporting smooth transactions and customer support.
• Oversee in-store programs such as Balloons, birthday parties, and other events.
• Promote and enroll customers in the Loyalty Rewards Program, driving retention and repeat visits.
• Champion MCC/Extend services (US only), ensuring team awareness and customer adoption of protection plans.
• Drive sales and operational excellence in Knit & Sew Shop, including Cut Bar oversight.
• Ensure efficient execution of BOPIS and Same Day Delivery for omni-channel service.
• Support Custom Framing operations, including customer consultations and coordination with the frame shop.
• Train, coach, and develop team members through structured onboarding and ongoing skill-building.
• Partner in maintaining Asset Protection practices to reduce shrink.

Skills

Retail leadership

Job description

Michaels is seeking a Sales Manager for the Richmond, VA area who will lead a high-performing selling culture across the store, drive strong sales, and deliver an engaging customer experience. You will oversee front-end operations and ensure adherence to SOPs, brand standards, and policies while coaching staff for optimal performance.

The role requires 3+ years of retail leadership, with responsibilities spanning POS systems, omnichannel fulfillment like BOPIS and Same Day Delivery, and driving