Store Leadership Coach — Develop Teams & Service

Rally House; Auburn (AL); On-site; USD 23,000 - 34,000; Full time

Job summary

Rally House is seeking an Assistant Coach to support the Store Manager in driving performance, coaching the team, and maintaining a guest-focused environment. You will own day-to-day operations, help train staff, and assist in executing standards across all areas of the store.

The role requires acting as the operations leader on duty when needed, leading training initiatives, and ensuring high-quality customer experiences during day, night, weekend, and holiday hours.

Qualifications

• Has ability to adapt quickly to changing priorities and environments.
• Demonstrates strong communication and customer service focus.
• Leads and coaches team members to improve performance.
• Experience with store operations and retail execution preferred.

Responsibilities

• Partner with Head Coach to hire and onboard talent.
• Lead ongoing training and development plans for team members.
• Coach performance, document feedback, and support corrective actions.
• Build engagement through recognition, communication, and follow-up.
• Own execution of operational standards and routines.
• Validate Playbook adherence through observation and walkthroughs.
• Ensure compliance with safety, cash handling, and policy standards.
• Act as operational leader-on-duty in Head Coach’s absence.
• Lead execution of visual directives and seasonal transitions.
• Ensure fixture flow and product placement drive sales.
• Maintain store organization and back-of-house standards.
• Coach Team Captains and Teammates on visual expectations.
• Own service execution and customer experience standards.
• Observe the store through the customer lens and adjust in real time.
• Resolve complex customer concerns and ensure follow-up.
• Reinforce consistency of service behaviors across all shifts.
• Support payroll planning and labor optimization.
• Analyze store performance and take action to improve results.
• Lead execution of special events and hot markets.
• Drive daily, weekly, and monthly performance goals.

Skills

Adapt to change

Problem solving

Effective communication

Prioritization

Delegation

Leadership and coaching

Education

Associates or Bachelor’s degree preferred

Job description

Rally House is seeking an Assistant Coach to support the Store Manager in driving performance, coaching the team, and maintaining a guest-focused environment. You will own day-to-day operations, help train staff, and assist in executing standards across all areas of the store.

The role requires acting as the operations leader on duty when needed, leading training initiatives, and ensuring high-quality customer experiences during day, night, weekend, and holiday hours.