The Store Director is responsible for the overall management and performance of the store, ensuring the achievement of sales and financial targets, exceptional customer experience, effective team leadership, and full compliance with the brand's international standards and company policies.
Key Responsibilities
Store Management & Operations
- Oversee the daily operations of the store, ensuring smooth and efficient business activities,
- Ensure compliance with the brand's operational standards, policies and procedures,
- Monitor store appearance, product presentation, stock organization and Visual Merchandising standards,
- Monitor inventory levels, stock movements and product availability,
- Develop and implement sales strategies to achieve and exceed store targets,
- Monitor sales performance and key retail KPIs, including Average Transaction Value (ATV), Units Per Transaction (UPT) and Conversion Rate,
- Analyze sales results and identify opportunities for business growth,
- Prepare sales forecasts, reports and performance analyses,
- Monitor store expenses and contribute to budget planning,
- Implement corrective actions to improve sales and overall profitability.
- Lead, motivate and develop the store team, fostering a high-performance culture,
- Participate in the training and professional development of new and existing employees,
- Monitor employee performance and provide regular feedback,
- Prepare staff schedules and ensure appropriate workforce planning,
- Ensure employees demonstrate professional conduct and represent the brand appropriately.
Customer Experience & Brand Standards
- Ensure the highest level of customer service in accordance with luxury retail standards,
- Develop and maintain strong relationships with VIP and regular clients,
- Handle customer complaints and resolve complex service-related issues,
- Ensure the team delivers personalized service and maintains long-term client relationships,
- Promote clienteling activities and customer retention initiatives,
- Ensure consistent implementation of brand identity and service standards.
- Oversee cash-handling procedures and ensure accurate financial transactions,
- Monitor cash register operations, daily cash reconciliation and sales closing procedures,
- Monitor and investigate cash discrepancies and report irregularities,
- Ensure proper preparation and submission of daily financial reports.
Reporting & Communication
- Prepare and submit regular operational and sales performance reports,
- Maintain effective communication with the HR, Accounting, Marketing and other departments,
- Coordinate the implementation of brand initiatives, promotions and company projects,
- Ensure timely execution of management instructions and other assigned responsibilities.
Required Qualifications
- Bachelor's degree in Business Administration, Management, Marketing or a related field is preferred
- Minimum 3–5 years of experience in retail management, preferably in luxury or premium fashion retail
- Previous experience managing a retail team and store operations
- Strong understanding of retail sales performance and financial indicators
- Experience with POS systems and inventory management software
- Strong leadership and team management skills
- Excellent sales and business development abilities
- Financial analysis and budget management skills
- Knowledge of luxury retail standards and customer service practices
- Strong understanding of retail KPIs and performance management
- Leadership and accountability
- Strategic thinking and decision-making
- Excellent communication and interpersonal skills