Store Department Manager – Lead, Coach & Elevate Sales

Recreational Equipment, Inc.; Santa Cruz (CA); On-site; USD 40,000 - 50,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Paid time off

Job summary

REI Co-op is seeking a Store Department Manager (SDM) to coach and motivate store sales teams, leading the store management team and driving sales and customer service across channels. You will manage a retail staff, develop top performers, and align daily actions with company standards and visual direction.

The role requires at least 3+ years of retail management experience, strong relationship-building, and a proactive leadership style.

Qualifications

• 3+ years of successful retail management experience (preferred).
• Strong communication and relationship-building skills both inside and outside the organization.
• Open to feedback and other viewpoints to support the business.
• Ability to apply business understanding, innovative thinking and sound judgment to solve problems.

Responsibilities

• Plan, identify, communicate, and delegate responsibilities to team.
• Coach, recognize, and manage performance.
• Direct execution of core standards and visual direction.
• Drive sales through all channels by maximizing selling behaviors.
• Make business adaptations to increase sales and service.
• Communicate key strategies and changes to teams as needed.
• Recruit and develop diverse talent from within and outside the organization.
• Inspire a customer-centric culture and provide feedback to top performers.

Skills

Retail management

Customer relations

Leadership

Coaching

Job description

REI Co-op is seeking a Store Department Manager (SDM) to coach and motivate store sales teams, leading the store management team and driving sales and customer service across channels. You will manage a retail staff, develop top performers, and align daily actions with company standards and visual direction.

The role requires at least 3+ years of retail management experience, strong relationship-building, and a proactive leadership style.