STEM Enrollment Marketing Strategist

Youngstown State University; Youngstown (OH); On-site; USD 50,000 - 80,000; Full time

Job summary

Youngstown State University’s College of STEM seeks a communications and enrollment marketing professional to develop and manage comprehensive recruitment strategies, coordinate marketing materials, and promote college programs to prospective students.

The role supports events, social media, CRM-driven outreach, and collaboration with faculty, alumni, and donors, reporting to the Executive Director, STEM Professional Services.

Qualifications

• Bachelor’s degree required; or an associate degree with two years of related experience.
• Alternatively a high school diploma with at least four years of related or equivalent experience.
• Experience in marketing, recruitment, or enrollment management.

Responsibilities

• Develop and manage enrollment and marketing strategies for student recruitment and retention.
• Coordinate marketing materials and campaigns with faculty, department chairs, students, alumni, and donors.
• Support on-campus and off-campus recruitment events (college fairs, open houses, informational sessions).
• Manage social media and create engaging content to promote programs and events.
• Analyze enrollment data to adjust strategies and improve recruitment.
• Prepare reports for the Dean and stakeholders.
• Develop and manage the College’s communication plan for prospective students.
• Coordinate with the development office to support donor relations and alumni engagement initiatives.

Skills

Analytical skills

Data interpretation

Communication

Interpersonal skills

Training others

Time management

Office software

Education

Bachelor’s degree

Associate degree + 2 years related experience

High school diploma or GED + 4 years related experience

Tools

CRM systems

Office software

Social media tools

Job description

Youngstown State University’s College of STEM seeks a communications and enrollment marketing professional to develop and manage comprehensive recruitment strategies, coordinate marketing materials, and promote college programs to prospective students.

The role supports events, social media, CRM-driven outreach, and collaboration with faculty, alumni, and donors, reporting to the Executive Director, STEM Professional Services.