Strategic Marketing & Enrollment Lead

TrulyHired; Cleveland (OH); On-site; USD 70,000 - 95,000; Full time

Job summary

East Cleveland City School District seeks a Coordinator of Strategic Marketing and Enrollment to lead district marketing, communications, and enrollment initiatives. You will enhance the district's visibility, engage families, and support recruitment of high-quality staff and students.

The role focuses on strategic storytelling, digital communications, and targeted outreach to grow enrollment and strengthen partnerships with community stakeholders.

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, Human Resources, Education, or related field required.
• Master's Degree preferred.
• Minimum of three (3) years of experience in marketing, communications, recruitment, public relations, enrollment management, or related fields.
• Experience managing social media platforms, websites, and digital marketing campaigns.
• Experience in education, public sector, nonprofit, or community engagement settings preferred.

Responsibilities

• Develop and implement marketing and enrollment strategies.
• Manage the district's digital presence—websites, social media, email campaigns, and digital advertising.
• Create engaging content including graphics, videos, newsletters, publications, press releases, and promos.
• Ensure branding, messaging, and visual identity across schools and channels.
• Coordinate storytelling initiatives highlighting student achievement and district strengths.
• Monitor effectiveness and adjust strategies based on engagement data.

Skills

Strategic marketing principles

Communication skills

Content creation

Social media management

Data analytics

Project management

Stakeholder engagement

Customer service

Education

Bachelor's Degree in Marketing or related field

Master's Degree preferred

Tools

Social media platforms

Website content management systems

Graphic design platforms

Data analytics tools

Job description

East Cleveland City School District seeks a Coordinator of Strategic Marketing and Enrollment to lead district marketing, communications, and enrollment initiatives. You will enhance the district's visibility, engage families, and support recruitment of high-quality staff and students.

The role focuses on strategic storytelling, digital communications, and targeted outreach to grow enrollment and strengthen partnerships with community stakeholders.