Enrollment Marketing Strategist | Drive Student Success

Penn State University; University Park (TX); On-site; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Job summary

Penn State University’s Smeal College of Business is hiring a Marketing Strategist to lead integrated marketing and communications for the undergraduate lifecycle, from prospective students to current students. You will craft high-conversion strategies that align with Smeal Direct and university goals, bridging campus admissions with college-level enrollment priorities.

The role focuses on data-driven planning, audience segmentation, content development, and ROI analysis to strengthen

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 3+ years of relevant enrollment marketing experience.
• Proficiency with digital marketing channels and analytics tools.

Responsibilities

• Develop data-driven marketing and communications plans aligned with UA O strategy and Undergraduate Education goals.
• Define the unique value proposition for the Smeal undergraduate experience; craft positioning and messaging.
• Analyze audience data to identify opportunities for targeted communications across the undergraduate lifecycle.
• Manage the Smeal undergraduate marketing budget for enrollment, engagement, and student success.
• Architect and execute enrollment and yield campaigns from awareness to enrollment.
• Develop audience journeys and messaging strategies for Smeal content and experiences.
• Define content requirements for landing pages, video, advertising, and digital assets.
• Partner with Undergraduate Education to promote recruitment initiatives and events.

Skills

Data-driven marketing

Budget management

Strategic planning

Stakeholder collaboration

Education

Bachelor’s degree in Marketing/Business

Tools

Salesforce Marketing Cloud

Job description

Penn State University’s Smeal College of Business is hiring a Marketing Strategist to lead integrated marketing and communications for the undergraduate lifecycle, from prospective students to current students. You will craft high-conversion strategies that align with Smeal Direct and university goals, bridging campus admissions with college-level enrollment priorities.

The role focuses on data-driven planning, audience segmentation, content development, and ROI analysis to strengthen