Enrollment Marketing Architect — Student Growth

Penn State University; University Park (IL); On-site; USD 66,000 - 95,000; Full time

Benefits offered by this job

Tuition discount

Robust benefits package

Generous paid time off

Job summary

Penn State University’s Smeal College of Business is seeking a Marketing Strategist to drive enrollment marketing and communications for the Smeal Direct pathway. You will bridge the university-wide recruitment engine with college goals, crafting high-conversion strategies for prospective business students and supporting current students through the lifecycle.

The role emphasizes collaboration with Undergraduate Education and admissions teams, developing content and campaigns that highlight

Qualifications

• Bachelor’s degree in marketing, business, or related field is required.
• 3+ years of relevant enrollment marketing, performance marketing, or equivalent experience.
• Ability to work in a hub-and-spoke model with central units to achieve local goals.
• Proficiency with digital marketing channels and analytics tools.

Responsibilities

• Develop data-driven marketing and communications plans aligned with UAO strategy and Undergraduate Education goals.
• Define value proposition and messaging that differentiates Smeal within Penn State.
• Analyze audience data to identify opportunities across the undergraduate lifecycle.
• Manage the Smeal undergraduate marketing budget focusing on high-impact channels.

Skills

Digital marketing

Analytics

Communication

Project management

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce Marketing Cloud

CRM integration

Job description

Penn State University’s Smeal College of Business is seeking a Marketing Strategist to drive enrollment marketing and communications for the Smeal Direct pathway. You will bridge the university-wide recruitment engine with college goals, crafting high-conversion strategies for prospective business students and supporting current students through the lifecycle.

The role emphasizes collaboration with Undergraduate Education and admissions teams, developing content and campaigns that highlight