Coordinator, Enrollment, Marketing, and Recruitment

Youngstown State University; Youngstown (OH); On-site; USD 50,000 - 80,000; Full time

Job summary

Youngstown State University’s College of STEM seeks a communications and enrollment marketing professional to develop and manage comprehensive recruitment strategies, coordinate marketing materials, and promote college programs to prospective students.

The role supports events, social media, CRM-driven outreach, and collaboration with faculty, alumni, and donors, reporting to the Executive Director, STEM Professional Services.

Qualifications

• Bachelor’s degree required; or an associate degree with two years of related experience.
• Alternatively a high school diploma with at least four years of related or equivalent experience.
• Experience in marketing, recruitment, or enrollment management.

Responsibilities

• Develop and manage enrollment and marketing strategies for student recruitment and retention.
• Coordinate marketing materials and campaigns with faculty, department chairs, students, alumni, and donors.
• Support on-campus and off-campus recruitment events (college fairs, open houses, informational sessions).
• Manage social media and create engaging content to promote programs and events.
• Analyze enrollment data to adjust strategies and improve recruitment.
• Prepare reports for the Dean and stakeholders.
• Develop and manage the College’s communication plan for prospective students.
• Coordinate with the development office to support donor relations and alumni engagement initiatives.

Skills

Analytical skills

Data interpretation

Communication

Interpersonal skills

Training others

Time management

Office software

Education

Bachelor’s degree

Associate degree + 2 years related experience

High school diploma or GED + 4 years related experience

Tools

CRM systems

Office software

Social media tools

Job description

Ensures the daily function of operations and services of the College’s communications function. Engages in media relations, public information, marketing, and publications. Implements communication, recruitment and enrollment strategies consistent with University and College goals, objectives, and priorities, in consultation with university leadership and other appropriate individuals and groups.

Essential Functions and Responsibilities:

Assists with developing, implementing, and managing comprehensive enrollment and marketing strategies to drive student recruitment and retention for the College of STEM.

Coordinates with faculty, department chairs, students, alumni, and donors to create effective marketing materials and campaigns that highlight the College’s programs and achievements.

Supports on-campus and off-campus recruitment events, including college fairs, open houses, and informational sessions.

Manages the college’s social media presence and creates engaging content to promote programs and events.

Promotes student achievements, faculty research, experiential learning, and program highlights through digital storytelling.

Analyzes enrollment data and trends to adjust strategies and improve recruitment efforts.

Collaborates with the university’s marketing and communications team to ensure cohesive and consistent messaging.

Develops and manages the College’s communication plan for prospective students, including email campaigns, newsletters, and direct mail.

Utilizes Customer Relationship Management (CRM) systems to track and analyze prospective student interactions and streamline recruitment processes.

Prepares reports on marketing activities and outcomes for the Dean and other stakeholders.

Coordinates with the development office to support donor relations and alumni engagement initiatives that contribute to the College’s enrollment goals.

Coordinates daily tasks related to one or more assigned components of overall programs and/or services as assigned.

Regularly communicates with supervisor and other staff, including student workers, as required or needed in the completion of daily tasks in support of overall goals and objectives.

Prepares and maintains accurate records of daily tasks in accordance with applicable policies and procedures and assures timely communication with supervisor, staff, and students where appropriate.

Gathers data and prepares reports and other information/documentation for supervisory review related to programs and/or services, or one or more assigned components.

Prepares for and attends events.

Remains informed of current developments and procedures pertinent to duties; participates in staff development activities; attends meetings, conferences, and other events.

Assists with developing, implementing, and managing comprehensive enrollment and marketing strategies

Other Functions and Responsibilities:

Assists with training new hires.

Performs other duties as assigned and/or required that are within the level of responsibility for this classification at the discretion of the supervisor.

Equipment Operated:

Computer and all other standard office equipment.

Work Schedule:

Typically, Monday through Friday.

Primary Location:

Youngstown

Supervision Exercised:

May exercise supervision over student employees.

Reports to:

Executive Director, STEM Professional Services

Required Certifications, Training, and/or Licensures:

None

Sponsorship and/or Work Authorization Status:

This position is not eligible for sponsorship.

Knowledge, Skills, and Abilities:

Knowledge of: university policies and procedures*; office practices and procedures; department/division goals and objectives*; department/division policies and procedures*; workplace safety practices and procedures*; English grammar and spelling; records management; office management.

Skill in: use of office equipment; typing, data entry; computer operation; use of computer software and other programs applicable to the assigned department/division*.

Ability to: Use strong analytical skills; interpret data to inform decision‑making; articulate College of STEM’s value to prospective students; define problems, collect data, establish facts, and draw valid conclusions; determine material and equipment needs; calculate fractions, decimals, and percentages; compile and prepare reports; use proper research methods to gather data; understand a variety of written and/or verbal communications; prepare accurate documentation; maintain records according to established procedures; effectively interact with personnel and public to answer routine questions; train or instruct others; move quickly and effectively from one task to another; work independently and in a team environment; develop and maintain effective working relationships.

(*) Developed after employment.

Minimum Qualifications:

At least a bachelor’s degree; OR at least an associate degree and two years of related and/or equivalent experience; OR a high school diploma or GED and at least four years of related and/or equivalent experience. Experience in marketing, recruitment, or enrollment management.

Preferred Qualifications:

A bachelor’s or master’s degree in marketing, communications, higher education administration, or a related field. Experience with Customer Relationship Management (CRM) systems. Experience working as a recruiter or enrollment counselor in higher education. Proven track record of developing and executing successful marketing and recruitment strategies. Experience working with diverse populations. Familiarity with social media management and digital marketing tools. Knowledge of the College of STEM programs.

Physical Requirements:

In accordance with the U.S. Department of Labor physical demands strength ratings, this position will perform sedentary work.

Sedentary:

work involves exerting up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs may be defined as Sedentary when walking and standing are required only occasionally, and all other Sedentary criteria are met.