Enrollment Marketing Strategist - Undergraduate Experience

The Pennsylvania State University; University Park (TX); Hybrid; USD 66.000 - 95.000; Vollzeit

Benefits dieser Stelle

Healthcare benefits

75% tuition discount

Retirement plans

Zusammenfassung

The Pennsylvania State University in University Park is seeking a Marketing Strategist to lead integrated marketing and communications for the undergraduate education lifecycle. The role connects Smeal Direct with the University’s admissions engine, driving yield and student success through compelling campaigns and targeted messaging.

Responsibilities span campaign strategy, enrollment marketing, student engagement, analytics, and cross-unit collaboration, with emphasis on data-driven decision

Qualifikationen

• Bachelor's degree in marketing, business, or related field.
• 3+ years of relevant enrollment marketing or performance marketing experience.
• Experience working in a hub-and-spoke model with central units.
• Proficiency with digital marketing channels and analytics tools.

Aufgaben

• Develop data-driven marketing and communications plans aligned with UAO strategy and Undergraduate Education goals.
• Define the value proposition for Smeal undergrad, craft messaging that resonates with prospective and current students.
• Analyze audience data to identify opportunities for targeted communications across the student lifecycle.
• Architect enrollment and yield campaigns from awareness to enrollment and optimize budgets for impact.
• Partner with Undergraduate Education to promote recruitment initiatives and events with central admissions.

Kenntnisse

Digital marketing

Campaign planning

Data analysis

Stakeholder collaboration

Ausbildung

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

CRM integration

Jobbeschreibung

The Pennsylvania State University in University Park is seeking a Marketing Strategist to lead integrated marketing and communications for the undergraduate education lifecycle. The role connects Smeal Direct with the University’s admissions engine, driving yield and student success through compelling campaigns and targeted messaging.

Responsibilities span campaign strategy, enrollment marketing, student engagement, analytics, and cross-unit collaboration, with emphasis on data-driven decision