Startup Marketing Leader: Growth, Partnerships & Pipeline

Rippling; New York (NY); On-site; USD 214,000 - 268,000; Full time

Job summary

Rippling is looking for a Head of Startup Marketing in New York. This role involves owning the marketing plan for the startup segment while directly contributing to pipeline growth and revenue targets. You'll manage a high-performing team and engage closely with founders and venture capitalists.

The ideal candidate will have robust B2B marketing experience, analytical skills, and outstanding communication abilities. This position combines strategic oversight with operational execution, aimed at building meaningful relationships within the startup community.

Qualifications

• 7+ years of B2B marketing experience, ideally in segment, audience, or growth marketing.
• Track record of owning integrated campaigns and demand generation tied to measurable pipeline.
• Strong analytical fluency and comfortable with funnel metrics and marketing tooling.

Responsibilities

• Own the go-to-market marketing plan for the startup/VCB segment.
• Build and run multi-channel demand generation campaigns.
• Develop and scale partnerships with VCs and founder communities.

Skills

B2B marketing experience

Analytical fluency

Verbal communication

Cross-functional leadership

Job description

Rippling is looking for a Head of Startup Marketing in New York. This role involves owning the marketing plan for the startup segment while directly contributing to pipeline growth and revenue targets. You'll manage a high-performing team and engage closely with founders and venture capitalists.

The ideal candidate will have robust B2B marketing experience, analytical skills, and outstanding communication abilities. This position combines strategic oversight with operational execution, aimed at building meaningful relationships within the startup community.