Growth Lead for Startup & Developer Marketing

Rippling; San Francisco (CA); On-site; USD 214,000 - 268,000; Full time

Benefits offered by this job

Equity

In-office work policy

Competitive salary

Job summary

Rippling is seeking a Head of Startup & Developer Marketing to own the go-to-market strategy for startup and developer audiences. You will define positioning, craft campaigns, and drive awareness and pipeline in a fast-moving environment.

You will collaborate with founders, VCs, developers, and ecosystem partners to place Rippling in front of the right people at the right time, and lead a high-performing team to measurable growth.

Qualifications

• 8+ years of B2B marketing experience targeting startups and developers.
• Ability to translate complex AI-driven or data-centric tech into clear narratives.
• Track record owning integrated campaigns and demand gen with measurable pipeline.
• Strong analytical fluency: funnel metrics, attribution, and marketing tooling.
• Experience partnering with engineering and product teams and influencing stakeholders.
• Excellent written and verbal communication with storytelling for founders.

Responsibilities

• Own the go-to-market marketing strategy for startup and developer segments tied to awareness and revenue.
• Develop and scale partnerships with VCs, accelerators, founder communities, and developer ecosystems.
• Own developer content and awareness programs: technical content strategy, docs improvements, videos, conferences.
• Use data to measure performance, prioritize spend, and report funnel and pipeline impact to leadership.
• Craft messaging and narratives that resonate with founders and early-stage operators.
• Manage and develop a high performing team.

Skills

B2B marketing

Startup & developer audiences

Campaigns & demand gen

Analytics & funnel metrics

Cross-functional collaboration

Storytelling to founders

Ecosystem partnerships

Job description

Rippling is seeking a Head of Startup & Developer Marketing to own the go-to-market strategy for startup and developer audiences. You will define positioning, craft campaigns, and drive awareness and pipeline in a fast-moving environment.

You will collaborate with founders, VCs, developers, and ecosystem partners to place Rippling in front of the right people at the right time, and lead a high-performing team to measurable growth.